Forum Moderators: martinibuster

Message Too Old, No Replies

Which is harder? The first $100, or the first $1000

Does it get easier, or harder as time goes by?

         

Tearabite

11:01 pm on May 3, 2006 (gmt 0)

10+ Year Member



This was my "business plan".
A)Start the website (that i had always wanted to start, but never wanted to spend the $$) & Monitize it with AdSense - I would be happy if the site earned $0.32/day for the first year, which would cover my up front investment.
B) 2nd year, shoot for $1-$5/day
C) 3rd year, get crazy and shoot for $10-$20/day

This is what happened:

in the first 2.5 months, earned about $175
3rd month, earned $150
So far this month, averaging $20/DAY

So, my question: as more and more pages get indexed and ranked, does it just keep going up and up? will i reach some peak once all pages are indexed? if i keep adding content and doing my (apparently good) SEO, will it just keep increasing? all the reading i've done says 'dont expect anything until the 2nd or 3rd year' - well at this rate in 3 years i'll be rich!

what has your experience been? should i expect my increases to flatten out?

Broadway

11:14 pm on May 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The sky's the limit. As long as you continue to create new pages and they draw traffic and clicks there is no adsense ceiling that you have to worry about hitting.

moTi

11:42 pm on May 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you should not only expect your earnings increases flattening out, but take a huge downturn if you don't adapt to the market rules. competitors will come up and take their piece of the pie, margins will scale down. supply of interested visitors is not endless. as your site goes mature and after a certain stage of optimization, you'll detect, that you're lucky if you can maintain a certain market share. then you have to be prepared to jump on other subjects to milk additional adsense dollars out of your sites.

secondly, there are exogenous forces which you cannot influence adequately (smart pricing, advertiser supply etc.), which can kick in from time to time and hit your earnings.

you may fly high on several exceptional months here and there, but don't expect this to happen frequently or forever. by the way, who earns 1000$/day? so, stop dreaming and go on working on your site ;)

joaquin112

6:28 am on May 4, 2006 (gmt 0)

10+ Year Member



It took me 3 months to reach $100. In the following month I made $800! I think reaching the first $100 especially when you start from ground 0 and know nothing about the online world is the toughest. It gets easier from then as you acquire experience and your sites age!

dollarshort

8:24 am on May 4, 2006 (gmt 0)

10+ Year Member



be happy you surpassed your original goal, keep devloping, work work work soon you will be making $100 per day.

21_blue

11:40 am on May 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm with moTi on this one.

I suspect that there is a glass ceiling on the income from most sites, or ideas for sites (though, it is a fuzzy ceiling, not an exact point but a range of income). Initially, you can make great gains as you discover how to leverage income from your site/idea and take it up to the glass ceiling. Once you reach that point, however, it can be much harder to increase income - eg: because the ad market has reached saturation point in that niche.

To step up to another level of income, you may need to find another idea that raises the glass ceiling.

Hobbs

11:52 am on May 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



agree with moTi & 21_blue

the older your account gets the easier it is to make leaps, but the more you make the more reluctant you will be to change things that work, in the same time as time passes the more in tune you will be with the pulse of your site and visitors and know what ticks and what clicks.

did that make any sense?

workingNOMAD

12:24 pm on May 4, 2006 (gmt 0)

10+ Year Member



For me getting from $5 to $20 took an eternity. Getting from $20 to $50 took a while but now things are really accelerating northwards.

I think once you have an established crop of web sites it is easier and quicker to generate more and even getting them indexed only takes a couple of days if you link from a strong PR site.

The more experienced you are the less mistakes you make as well, as with anything I guess!

greedy player

12:32 pm on May 4, 2006 (gmt 0)



First 100$ ive earnt from adsense was hard work.. but I can make 1000$ in less than 48 hours now.

Publisher

12:38 pm on May 4, 2006 (gmt 0)

10+ Year Member



You also have to consider the niche you are appealing to. In my case, my site is a hobby site. Based on my research, I estimate that there are about 3 to 4 million people in the US interested in the hobby. That definitely limits the size of income growth I can expect.

gendude

2:11 pm on May 4, 2006 (gmt 0)

10+ Year Member



I've heard others say this, and I've seen it myself, I think the hardest, at least for a new site, is hitting $10 a day, consistently.

Once you can do that, and I do mean consistently with "natural" traffic, then usually that indicates you are drawing enough traffic consistently that you are on your way to doing pretty decent.

When I say "natural" traffic, what I'm talking about, the kind of traffic you would normally get everyday, outside of the occasional bump from a Slashdot or a Digg or whatever. I'm talking about you are getting search traffic - Google, Yahoo, MSN, etc., and you are getting traffic from other sites that feel your site is worth linking to as well (not one-time articles like Digg/Slashdot, but other related sites that have you linked, perhaps under a "related links" in a sidebar or side menu).

I'm also not talking about AdWords. Some people use AW to draw in traffic, and for some sites it works, but for many it doesn't, or it only works initially. I don't consider it "natural" traffic because you are paying for the traffic.

The thing about $10 being a good indicator - at that level of traffic, when you do something (perhaps write more content) that bumps traffic and revenue up just 5% or 10%, that starts to become significant.

When you have 100 visitors a day and only bring in $1.00, it doesn't seem significant to bump that up 10% - after all, 10 more visitors or $0.10 more a day doesn't seem like much.

But when you hit 1000 visitors a day and $10 a day, adding a %10 increase in traffic and revenue here and there starts to becomes more significant and tangible, because it builds on what you have already done.

You sound like you are well on your way to success, but keep in mind seasonal variations can get you.

europeforvisitors

2:56 pm on May 4, 2006 (gmt 0)



You also have to consider the niche you are appealing to. In my case, my site is a hobby site. Based on my research, I estimate that there are about 3 to 4 million people in the US interested in the hobby. That definitely limits the size of income growth I can expect.

That's a great observation. Also, the "glass ceiling" phenomenon that some people have mentioned is understandable, because there are so many ads to go around for any given keyword and Google may have measures in place to keep any one publisher from sucking up a disproportionate number of impressions and clicks.

caran1

3:28 pm on May 4, 2006 (gmt 0)

10+ Year Member



Market size is a very important factor in how much you earn. Also the competition and how well they understand the market

SenseRely

4:34 pm on May 4, 2006 (gmt 0)

10+ Year Member



As more and more people connect to the internet, there is place for growth in every topic. But it's better to target topic for mum and gran'pa if you want to have a high CTR.
Topics for Geeks or even worse for AdSense publishers needs really good placement to maintain a decent CTR.

I think like others that the first 100$ take longer than the first 1000$ because usually you increase your pace.

ken_b

4:49 pm on May 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Pick a goal, any goal. Getting there is one thing, staying there is another.

Re: Glass ceilings...

I think to some degree it's a simple matter of supply and demand. I could easily double the size of my site without much thinking, or working for that matter.

Would I make twice as much? I doubt it.

I doubt it beacuse I don't think I'm likely to attract twice as much traffic. A good portion of the traffic that would LAND ON the new pages is already LANDING ON my old pages.

Sure, I'd no doubt get some new traffic, but it's not likely to double.

When do you get to the point where diminishing returns make the effort not worthwhile? I guess that depends partly on why we're doing what we're doing. If it's JUST for the money, then I guess you stop when the money doesn't cover the cost of expansion.

JoeS

7:50 pm on May 4, 2006 (gmt 0)

10+ Year Member



Didn't take me long to reach either so I can't say which is harder. If you have the traffic, then the money will start coming in.

MikeNoLastName

10:19 pm on May 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MoTi hit it right on the head with respect to us as well. I can't speak about how difficult $100/day was since we were already an established site and netted over $100/day the first full day we added Adsense, and gained multiples of that by a lot of hard work optimizing and adding it to more existing pages. However we have yet to reach $1000/day, although we have come frustratingly close to within spitting distance of it a few times (wishing there were an extra hour in the day :). I would be curious to hear of anyone sustaining this ON A SINGLE DOMAIN, SINGLE TOPIC website where basically the list of advertisers could be the same for any page on the site (okay, except the M word sites).
I too feel there are multiple factors limiting the earnings in a niche, since it seems increasingly difficult to maintain peak performance even with increased traffic and pages. Things such as the number of willing advertisers who can afford to bid consistently, the interest in the subject in a particular season and other adsense publishers competing. On the other hand, I DO feel, most importantly, that as inflation in certain currencies increases, bidding will increase proportionately, which will be very important to remaining self-employed during the rough economic times coming. It also seems to help to rank highly in the SEs, especially G, and to frequently update pages to influence smartpricing.

Tearabite

11:10 pm on May 5, 2006 (gmt 0)

10+ Year Member



actually.. i meant $100 or $1000 per MONTH.. not day!
i'm not even in that league..

europeforvisitors

11:10 pm on May 5, 2006 (gmt 0)



I would be curious to hear of anyone sustaining this ON A SINGLE DOMAIN, SINGLE TOPIC website where basically the list of advertisers could be the same for any page on the site

Topics have subtopics.

For example, if you had a site about golf, it might have subtopics about golf courses around the world, golf holidays, golf clubs and balls, golf clothing, and so on. Each subtopic would attract a different pool of advertisers. (E.g., the pages about golf holidays in Scotland would attract travel agents, tour packagers, hotels, etc., while the pages about golf clubs would attract equipment retailers.) The total number of advertisers on a large, authoritative site could be enormous.

vivalasvegas

11:19 pm on May 5, 2006 (gmt 0)

10+ Year Member



Pick a goal, any goal. Getting there is one thing, staying there is another.

So true. That's why I think it's important to focus on building a healthy source of traffic.

21_blue

12:00 am on May 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



EFV wrote:
Topics have subtopics

That'd be a good topic for a site: subtopicsforpublishers (as opposed to subtropicsforvisitors?)

///
OO
.>.
\_/