Forum Moderators: martinibuster
I've started a few websites in the last three months and I made more than a 1000 usd so far. The websites are mini, not very rich content and not really beautiful.
I created a website for the Dutch market
I created two websites for the USA
I was very surprized to notice that there is a huge difference in clickthrough rate in both countries.
I'm not allowed to say how much the click through rate is, but it is really high. (this site is making me the money) And the CTR of the usa sites are really low. Almost 50 percent less with the normal average CTR as seen on this forum
Which brought me to the conclusions:
1. USA traffic is adsense tired.
2. European traffic is new to adsense and Adsense Happy.
Who agrees with this ideas?
In my opinion it means there are a lot of changes to make money. Are there people willing to cooperate with me in new websites targeted on the european adsense happy public?
I'm a dutch copywriter, so content shouldn't be a problem. Creating a site and making it more popular (getting traffic) is already a bit more difficult.
But I know for a fact that Europe is 3 years behind America. Everything popular over there will be here in a while. So why not copy a popular USA site to the Dutch Market?
I hope to hear from you all.
[edited by: Woz at 3:11 am (utc) on May 4, 2006]
[edit reason] Tidying Up [/edit]
But I know for a fact that Europe is 3 years behind America.
Oh! I, and many others, will be gratified for such factual knowledge.
I suggest before making such bold statements that you do some MAJOR research otherwise you will have major heartaches and probable losses.
Who agrees with this ideas?
Certainly not me.
European traffic is new to adsense and Adsense Happy.
That's one possibility (much like banner ads back in the mid-1990s).
Another possibility is that the quality of Dutch AdSense ads is higher, so users are seeing more appealing ads.
I have a site that is aimed at a global market. It does best in the US with Europe coming in next. However I find that when I my traffic is predominantly Asian, I do very poorly. Why? because I have noticed (through use of a proxy server) that most of the Asian served ads within my niche are either US, Australian or European advertisers that shouldn't have bothered targeting Asia in the first place. It's simply a case of the wrong ads appearing to the wrong market. As Asian ad inventory seems very low in my niche, visitors see irrelevant ads and tend to ignore.
Maybe you should look to the tpe of ads displayed in the USA rather than surfing habbits of Americans v's Europeans.
In my opinion it means there are a lot of changes to make money. Are there people willing to cooperate with me in new websites targeted on the european adsense happy public?
Sounds like an MFA aimed specifically at EU residents - a new one I'll grant you!
You don't say if high CTR = higher bottom line earnings. Higher ctr might mean lower earnings.
Assuming the earnings are higher, my guess as to why you are seeing the trend is that your sites aimed at the Netherlands may be perfoming better because the site has been specifically tailored to the Duch people. As you yourself are Dutch you are able to do this better than anyone outside the NL. Good content attracts well targeted ads which in turn work better than poorly targeted ones.
It may be that your sites aimed at the US don't work quite so well because you aren't a local.
I think you are falling into the same trap as many Americans do in assuming that there isn't a market outside the US. Because they are Americans, they naturally write for the US marketplace, and that's why their sites have poorer returns outside the US - they simply don't appeal to a different market, even if they have aimed them elsewhere. Writing a truly international site is very hard to do, and it's always going to be missing that vital local knowledge.
