google_keywords_url

Who can send these hints to Google?

[Nikke]

I just saw a very elaborate way of sending hints to Google, used on a site that seems to be a standard publisher.

The two non-standard vars used in the AdSense script from this site where google_keywords_url and google_kw_type.

Searching for these with Google, WebmasterWorld shows up as the one and only result. However, that thread is locked.

I now wonder if anyone could help to shed some light on these variables?

The site where I saw them used (a European hotornot type of site), displays the AdSense code in a separate frame, and also used a javascript to populate the google_keywords_url var depending on the language version of the browser, number on clicks on the site, and the source of referral. All built with quite high-paying keywords, that are actually quite far from visible on the site, but most probably very profitable considering the site's audience.

[MyGen]

Never seen google_keyword_url before, I can only guess its the URL to a page that they want the targetting to occur on, maybe as a result of the ad being inside frames?

google_kw_type is directly linked with google_kw and google_hints, and is attribute to specify keywords, rather than using content targetting.

I'm pretty sure google only gives these functions to premium publishers. I use them myself, but what I do differently is use PHP to randomly select some keywords on each pageload.