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Alternate Ads

What Are My Options?

         

NickCoons

5:28 pm on Dec 28, 2003 (gmt 0)

10+ Year Member



What are my options for alternate ads? What types of ads can be placed in alternate ads? Would I be allowed to sign up for another content-targetted program and use them as my alternate?

I would think not, since not only would Google consider those competing ads, but I'm sure the other content-targetted provider would not allow it either.

I'd like to know if there are other affiliate-like or PPC programs that can be used as alternates ads on AdSense.

runboard

6:03 pm on Dec 28, 2003 (gmt 0)

10+ Year Member



I believe that using FocusIn (www.focusin.com) ads does not violate Adsense's ToS.

I do not use them as Alts, but rather on pages where Google's ToS forbids using Adsense (blogs, for example).

I only started using FocusIn lately, and it performs at about 0.07 - 0.08 CPM (counting CPM and CPC ads) for 468x60 banners with no popup as default. Poor performance, but certainly better than nothing

amoore

7:15 pm on Dec 28, 2003 (gmt 0)

10+ Year Member



You may also find that selling that advertising space with a service like textads.biz will work. I've found it to be useful.

Blue_Fin

8:25 pm on Dec 28, 2003 (gmt 0)

10+ Year Member



Others have commented that ads that mimic the look and feel of AdSense ads cannot be used as an alternate ad. If you want clarification of a specific type of ad, you should contact Google and ask them.

tombola

9:31 pm on Dec 28, 2003 (gmt 0)

10+ Year Member



ads that mimic the look and feel of AdSense ads cannot be used as an alternate ad

Blue_Fin, I know that Jenstar also said something like that (to my knowledge, that statement is based on an email that one (1) member of this forum got from Google).

What determines the look and feel of Adsense ads?

Adsense ads are text ads, so there are only a few parameters involved: font face/size and color scheme.

Is it forbidden to use Arial/Helvetica in alternate ads, because this font is used in Adsense ads?...
Is it forbidden to use a specific color scheme that I already use for Adsense ads?... If so: what if I use a different color scheme for all my pages?

This doesn't make sense.

Jenstar

10:21 pm on Dec 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[webmasterworld.com...] msg # 50 has information on do-it-yourself alternative ads.

Also, if you go to the Advertising Sales and Affiliate Programs [webmasterworld.com] forum, there are more references to different programs that could be used as alternative ads for Google, but that Google has said they would violate their terms to be used as alternative ads or running on the same page as AdSense.

jim_w

12:17 pm on Dec 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish that there was an ‘Alternate Ads’ for each size of ads. I run 2 different ad sizes because of page layouts, and to use ‘Alternate Ads’, I need one for each size group. If Adsense actually allows different ‘Alternate Ads’ for each size, then they need to make it clearer that they do that. I didn’t even try because I don’t have time to experiment with it to see what I got. But it looked to me like you get one ‘Alternate Ads’ size for all ad feeds.

danny

12:52 pm on Dec 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish that there was an ‘Alternate Ads’ for each size of ads.

You can have a different Alternative Ad for every page, if you want! But I just have generic ones, one for each size: alternative_leader.html, alternative_banner.html, etc.

caspita

2:48 pm on Dec 29, 2003 (gmt 0)

10+ Year Member



Check similar discussion here:

[webmasterworld.com...]

you can redirect to an script of your own .. then you can show based on you own also.

401khelp

3:49 pm on Dec 29, 2003 (gmt 0)

10+ Year Member



wish that there was an ‘Alternate Ads’ for each size of ads.

There is. You are not limited to the number of alternate ads sizes you have. I have one for each ad size I use.

caspita

5:08 pm on Dec 29, 2003 (gmt 0)

10+ Year Member



Remeamber you are pasting the script code into each page you use ad sense, this means you can paste different alternate urls also, is up to you, you can have a different one for each page you paste the ad sense script code.

JollyK

5:20 pm on Dec 29, 2003 (gmt 0)

10+ Year Member




Blue_Fin, I know that Jenstar also said something like that (to my knowledge, that statement is based on an email that one (1) member of this forum got from Google).

What determines the look and feel of Adsense ads?

Adsense ads are text ads, so there are only a few parameters involved: font face/size and color scheme.

Is it forbidden to use Arial/Helvetica in alternate ads, because this font is used in Adsense ads?...
Is it forbidden to use a specific color scheme that I already use for Adsense ads?... If so: what if I use a different color scheme for all my pages?

tombola: I went back and forth with Google with several different formats until they finally allowed one that was just a plain white space filled with text and a link.

They disallowed any ad type that had the ads separated with color like in their 120x600 ad, even if all the text was the same color and centered rather than left-justified.

They disallowed any ad type that was the same color scheme I use for my Adsense ads.

They disallowed any ad type that had a color bar across the top, even if it said "ADVERTISEMENTS" and not "Sponsored Links" or "Ads by Me."

They said that any ad format that could be generated using their ad generator color system was not allowed.

They said that if, at a glance, the average user might think they looked like AdSense ads, it was not allowed. From the different ad types I ran by them, "looking like AdSense ads" is pretty broad. Like I said, the only one they approved was plain white space. Somewhere on the board here I posted a sort of example of what they looked like. They're pretty ugly, IMHO, but they disallowed everything else. :-(

With that said, there are about a bazillion sites out there using alternate ads that look almost exactly like the Adsense ads they show on their sites, so I don't know how strict Google is on enforcing their "look and feel." Since I asked them, though, and they specifically told me that I couldn't use the variations I came up with, I'm stuck with it.

PatrickDeese

5:46 pm on Dec 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



FWIW - I just made a simple "old school" banner ad that lures people deeper into the "buying" section of the site, drawing them from the info pages that attracted them via SERPs into a place where they'll spend money.

It seems to work, the "alt" banner ad has a 2.3% conversion rate.

jim_w

5:54 pm on Dec 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



caspita and all

>>Remeamber you are pasting the script code into each page you use ad sense<<

Oh yea, DUH! Obviously I didn’t. Thanks. I didn’t even think about that. Gaseous brain discharge ya know :-(

For people like me, they may want to put a little text indicating that.

tombola

5:57 pm on Dec 29, 2003 (gmt 0)

10+ Year Member



JollyK said:

They said that any ad format that could be generated using their ad generator color system was not allowed.

That's why it doesn't make sense to me: you can generate almost ALL color schemes with their color palette (incl. black on white).

JollyK

6:27 pm on Dec 29, 2003 (gmt 0)

10+ Year Member



Yup. I know. A lot of people have told me that they're surprised by Google's responses.

All I can do is report what I was told, whether it makes sense or not. :-)

It is a bit irksome, though.

satrina

3:13 am on Dec 30, 2003 (gmt 0)

10+ Year Member



Since I have been in the process of looking for what to use as alt ads, I even asked about using textads.biz this is what they replied back to me:

"You may use whatever ads you would like for your alternate ads. Only Google AdWords ads may not be used as your AdSense alternate ads."

Not sure what the last part means though?

-Marie

JollyK

3:31 am on Dec 30, 2003 (gmt 0)

10+ Year Member




"You may use whatever ads you would like for your alternate ads. Only Google AdWords ads may not be used as your AdSense alternate ads."

Not sure what the last part means though?

The last bit means that you can't set it up so that the alternate ad URL calls something with AdSense on it already. :-)

The first bit is in pretty direct opposition to what I was told, so I've emailed Google again for clarification. :-)

JollyK

7:07 pm on Jan 6, 2004 (gmt 0)

10+ Year Member



Okay. Sheesh. Sorry it took so long to post on this, but I just now got my latest email from the Google AdSense team.

I had emailed Google again, because the ads provided by MarketBanker look exactly like the default AdSense ads, which Google had previously told me were unacceptable. I showed them a test URL with the MarketBanker ads, and asked them to confirm that it was okay, and they said .... (drum roll please) that they were fine.

So.

According to them this time, you can use anything that is not AdSense (or Google Adwords ads of any kind) itself and that does not say "Ads by Google" on it for your alternate ads.

This is pretty cool, and is quite a change from their previous stance in my emails to them.

JK