Can a new layout affect your adsense earnings?

link units still in the same spot though!

[StuntasticAudi]

I'm making good money of my sites with the layout i have but i was thinking about giving my site a new look. Changing the colors and making few cosmetic changes. All the adsense ads will still be in the same spot as before. Just the interface will change....is it too risky to do that if i'm already set at making good money everyday...this new look will make the site look more clean, should i do it? maybe the earning will increase? any thoughts?

[G_Smitty]

Changes could go either way. I have found for myself that sometimes changes help earnings and sometimes they hurt earnings. You will never know until you try it. The change could help in getting repeat visitors to click on ads.

Some of the largest jumps in earnings for my site have occurred when I have made uncertain changes.

[StuntasticAudi]

well so far at this hour my earnings are up by $10 so but one day is not enough to tell if it will affect anything. Anyone else had any experience with changing your layout?

[alika]

Key is to experiment and measure the results.

I wanted to improve our Adlinks performance. They're the 2nd biggest earner for us, but CTR is below average. Adlinks currently use the default color scheme

In several pages, I used gray - and CTR even plummeted
In several pages, I used red - and CTR increased

So red is for me.

Try it, give it a month of testing and then go with what works best

[northaqua]

alika,

Two weeks ago I changed a letterboard From having a matched (blended)to page link title color (of blue) to a red. The page was doing pretty good before that, but after the change the CTR went up each day. It's now close to 30% higher than it was.

The box is still blended to the page (without borders) yet the red title somehow made the ads more appealing to visitors.

Maybe the change took away some of the "ad blindness" effect?