Earnings Per Visitor

Is it a good measurement? How does yours compare?

[G_Smitty]

Is it a good measurement?

I have tracked my earnings per visitor for the last year and it seems to me to be the most stable statistic collected. I consistently see around $0.035 per visitor. How does this compare to others?

I know I have read that this is not a reliable measurement for Adsense; however it seems to work for my site.

[jetteroheller]

But how to count visitors?

There are several different methods

Different IP addresses
Different IP addresses, only with JavaScript on
Visits determined by IP address and the visit ends, when no new page view after NN minutes
Lines in referer log file counts only new visitors coming from search engines and external links
Different IP addresses, only with JavaScript on

[adds]

But how to count visitors?

Sessions? That's how I always count my visitors. Sure, it's not 100% as sometimes you'll see multi sessions from the same IP within a few minutes (which may be a company with a gateway, but is probably a user who's browser starts a new session per hit - Netscape is especially bad for this).

In my experience though, it's the most reliable way of counting visitors.

[fatpeter]

I have been doing this for the last year also. I use my online stats program which has always seemed to be reasonably reliable and visitors have increased inline with my logfiles.

Mine is working out at $0.021 a visitor if you are looking to compare. In the last year it has never gone below $0.021 and never gone above $0.022 so as far as I am concerned it works for me.

I have worked out that with my 500 visitors a day average it is going to take me 9600 days to reach my target of a new bmw M5! By then I might be able to afford the insurance :)