Forum Moderators: martinibuster
I am not looking to make a million dollars a year off this. If I made $100 a year I would not really care. Just kind of want to see what happens. The space on these pages in not a premium and the user has already bought something from us. Assume perfect world and the ads are filtered so the ads are for relevant, but not competing products/companies.
After all that said. My question is, what is the general option of this? Would it turn users off? What could be the down sides of offering relevant non-competing ads underneath the users order information?
Plus, if the pages are only accessible to people who have already made purchases (i.e. NOT Google), would the ads be relevant given the fact that I assume Google would not have been able to index the page(s)?
Amazon.com uses AdSense on its search results and product pages, and I'm guessing not too many of their users are turned off. If your operation is smaller than Amazon's, your results may vary. ;)
[edited by: bts111 at 8:18 am (utc) on Mar. 30, 2006]
Amazon.com uses AdSense on its search results and product pages
I can't see any AdSense on Amazon. But I'm in the UK and maybe they're employing geotargeting to turn it off for us.
Why should advertisers pay good money for a second bite at the cherry?
Perhaps cause at this point you know they are buyers. Plus, at this point you know they are going to have a very high propensity for your product that relates.
Amazon.com uses AdSense on its search results and product pages
I am in the US and I don't see this?
It's just silly to try, waste of time.
aaronjf, would you want your ads appearing on a page where the user has just bought the product they where looking for?
Why not? In the world of retail, grocery or any other types of businesses you will find advertisements on the products with the products on receipts and many other places. I have even received advertisements for other businesses at checkout.
I am only considering this for the "Thank you" page and the "order status" page. Not product, general, or category pages.
Placing adsense on a "thank you" page would most likely be against Adsense ToS:
5. Prohibited Uses. You shall not, and shall not authorize or encourage any third party to:
...
(v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site)...
aaronjf, would you want your ads appearing on a page where the user has just bought the product they where looking for?
No, I was thinking on the final checkout page and the order status page. After reading the discussion, remove idea of Thank You page. Possibly order status page. This way I don't risk loosing the customer in the middle of a sale due to distractions and the ads would relate to, but not be in conflict with the products ordered. However, I am still looking into the fessability of properly filtering/tools/etc to achieve this.
The idea is kind of like this. Yesterday I met with a foundation contractor to have my 75 year old Arts & Crafts house leveled. After we finished the discution about leveling he offered someone's number who could fix the cracks in the brick work that has happened becuase of the failing pier and beam foundation. Specifically this mason works with older homes of the same era. Relating "product" but not competing and relavant. Now obiously there is now way I could get the ads totally specific to the cusotmer's exact purchase, but my hope would be in the neighborhood. I make a couple of cents and the customer has been offered relavant resources, to their purchase, about other companies offering related products.
Looks like a carefully planned affilite program placed in much the same way as adsence on these pages would work better. hmmmm
