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Creating International site with Adsense

What considerations should I think about?

         

Drumat5280

6:08 pm on Mar 22, 2006 (gmt 0)

10+ Year Member



When creating a global site with AdSense on it, what are some items that I should think about before building the site?

Such as: is my adsense account more of a risk of getting cancelled because of international clicks might been seen as more risky?

Nitrous

6:46 pm on Mar 22, 2006 (gmt 0)



How do you make a non global website? They are all global!

humblebeginnings

6:50 pm on Mar 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"How do you make a non global website?"

Well, write the contect in an other language than English, and the job is probably done...

Nitrous

7:28 pm on Mar 22, 2006 (gmt 0)



Nope! Because you just choose the "translate this site" link...

Or in my case I have translation software.

humblebeginnings

7:32 pm on Mar 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Nope! Because you just choose the "translate this site" link..."

Nitrous, what in the sweet Lords name are you talking about?

inerte

7:55 pm on Mar 22, 2006 (gmt 0)

10+ Year Member



He's talking about providing the same content on several languagues.

There's no problem with this, btw. AdSense will see what your page is about and in what language is it written and deliver the correct ads. As long as it can figure out... for example, do translate everything including the menus, category links, related content, etc...

humblebeginnings

8:01 pm on Mar 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"He's talking about providing the same content on several languagues."

Is that indeed what you mean Nitrous?
So a website is international as soon as you translate it to all relevant languages?
That way everything my 5 year old daughter says is also completely international,
I only have to translate it!

Nitrous

8:10 pm on Mar 22, 2006 (gmt 0)



No I meant most search engines index foreign pages but have a little "translate this site" link so you read it in dodgy English. And the other way around.

But I have used this and my own translation software to put my english pages into spanish, italian, german, french etc. Brings in more trafic.

sven1977

8:44 pm on Mar 22, 2006 (gmt 0)

10+ Year Member



haha humblebeginnings.
I have to agree, translating a website with translation software? No way. These machine-lyrics generating algorithms are only good for some good laughs from time to time. I don't know how you do it Nitrous. How much do you make on machine translated content? Would be interesting to know.

Nitrous

9:12 pm on Mar 22, 2006 (gmt 0)



We all know it reads like crap, but it triples my traffic on the site I did. And doubled its income.
Five times as many pages in 5 languages gets you traffic from other countries, and other country specific search engines. They soon click the english button once they see its a machine translation. Most of the world seem to be able to understand english. Think of it as search engine food! Also SOME people do read it! I get emails in all kinds of languages.

Do a search for Systran translation software. It works much better than you expect. I even have some that does Serbian. (My GF is serbian) and its pretty good too. I dont even remember where it that one came from.

inerte

3:07 am on Mar 23, 2006 (gmt 0)

10+ Year Member



I think that the lesson is clear... content translated by software: Quick, easy and free. But it's unreadable for native speakers. I am from Brazil and I've been using english almost daily for 10 years. I make mistakes while I write, but I don't read them from others on normal situations (*ahem*, browsing :p). I pass straight over typos and constructs like this: "Did you said something?"

Web scanning + non-native (or very good) speaker: I just don't care for many of the errors out there.

Now, hundreds of words and a translation software will give you just barely coherent content. But Google isn't a linguistics teacher ;) It doesn't care if you wrote like Shakespeare, as long as you have the keywords somewhere it will shown on (some) SERPs.

If you do it server-side, and just write the article on your native tongue, and let it be translated by somekind of script, you've just added dozens of pages to your site. Yeah, they probably won't make much sense, but it's a visitor, a pageview, maybe an ad-click (after all, AdSense DO knows how to serve ads on the user's language and location).

Is it a cheap thing to do? Yeah, probably. Maybe a PR nightmare. Maybe it will backslash and it will hurt. But how much? And does it matter? I have a co-worker that can't read english very well. So he goes to google.com.br and search for stuff there. *LOTS* of time the content simply isn't available in English, and sometimes he asks me to search for something (usually a Linux related question).

Even if it's not a 100% coherent page, it will make some sense. And again, it's a pageview, and maybe an ad click.

Going further, let me brainstorm... you can provide the "automated semi-translated" page to a *real* translator, one that will have a good base to work on. Maybe he will just need to replace a few words and re-construct a couple phrases. I just google'd for translation prices and they seem to be around .40 cents a word. That's 40 dollars for 100 words, so maybe let's settle on 100 for a typical keyword oriented, SEO page. But that's from a clean document... from an already poorly translated page, maybe we're talking about 50 bucks. Multiply that for 50 pages... 2.5k... which seems a bit excessive :)

So, how much would I charge to translate 10k words? Personally, around 500, if it takes me one 2 or 3 days, I think. Anyway, imagine that you have a good on SERP page. With 1k, you can enter the German, French, Japanese and Chinese markets in one week.

My calculations can be way off, since I don't really have an idea how much translation (and lots of it) cost. But I think this is something to study better...

Khensu

5:35 am on Mar 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If someone is running their browser in their native language does Adsense serve the ads in that language?

Or just English?

If so, how good are international non-english visitors at ad clicking?

Erick_L

6:30 am on Mar 23, 2006 (gmt 0)

10+ Year Member



Ads would be in the language of the page.

I don't see why you would be at risk with international clicks. Ads are supposed to be geo-targetted, though it's not always the case for me.

And I don't understand what Humblebeginnings is saying. Every sites are global. Mine's a tiny site in French and visitors come from about 40 countries. That's the beauty of the World Wide Web!

Khensu

2:03 pm on Mar 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I am asking in reference to my Adwords campaign.

I have all countries/english only on now an wonder if all countries/all languages would yeild more incoming clicks that would convert to more Adsense clicks.

Or will more people take the freebie and click less ads? I turned it on any way and will make a comparison today. (test,test,test)

ezgo

5:19 pm on Mar 23, 2006 (gmt 0)

10+ Year Member



This is the answer for op's question.

"You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.

Please also be aware that placing the AdSense code on pages with content primarily in an unsupported language is not permitted by the AdSense program policies."

[google.com...]

humblebeginnings

5:00 pm on Mar 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"And I don't understand what Humblebeginnings is saying. Every sites are global. Mine's a tiny site in French and visitors come from about 40 countries. That's the beauty of the World Wide Web!"

Erick,

I don't dispute that every site could be created as being an international site. I am saying that not every website actually is international. If I write in my own language, I promise you, it is nowhere near being international because only 0,25% of the worlds population speaks my language. The fact that every person in the world, from the Antarctic to Alaska, from The Bahamas to Bali, from Tokyo to Tinseltown can potentially visit my site, doesn't mean they actually will, doesn't mean my site is meant to do so, and doesn't mean my site will provide any value to the entire population of the world. So in my point of view, there international sites and local sites. It's all up to the plan and talent of the owner of the site...

Garfieldt

5:59 pm on Mar 24, 2006 (gmt 0)

10+ Year Member



Most of the world seem to be able to understand english.

Well, most of the internet world does. Most of the real world? I doubt it.