Forum Moderators: martinibuster
I'm confused about the Made For Adsense sites.
Why would a site pay for a click on my ad that brings the user to their page full of ads? Even if they have a high ctr of 10%, they're going to be paying for 10 clicks on my site for every 1 click that is generated from those 10 clicks, right? That seems like a negative cash flow to me, unless they're the amount they're paying for a click on my site is 10x less that what they're receiving for clicks on their sites. And if you use a more realistic ctr, it even gets worse for them.
I feel like there's something simple I'm not understanding about MFA's.
And I've seen lots of people on this forum say to block MFA's. What do I care, as long as I get a click? Or do MFAs typically have a lower ctr than other ads, or a lower payout?
Thanks
The clicks are stoped, when they come to a MFA page.
From what I understand it has to do with the following:
When somebody visits your site, and potentially clicks a link, they're expecting a continuation of what they got from your site (relevant and informative content). When they get to the click's site, they may become rather disappointed at its lack of real content. This is a reflection on YOUR site and the content that YOU are serving.
Many times, people don't know they've clicked an ad. For all they know, they're still on your site. So they lose a bit of respect/trust in it.
While you may be able to make a little bit of money leaving things like they are now, you are risking losing repeat visitors because of lack of good content.
Maybe it's because the ads have high "relevance", maybe it's because Google is overcompensating advertisers for having a high CTR, maybe it's because Google makes sure that as many sub-5c ads as possible run on the content network so that they can keep the better ads for themselves. This is all speculative. The bottom line is that we're practical people here, and this has been tested again and again and it appears to work.
I also agree with jetteoheller that such ads are a waste of my visitors' time, and I'd personally block them whether it improved my bottom line in the short run or not.
They are like "filler ads" when the bigger paying ones (the real advertisers) do not have enough budget to complete the day, or there are not enough high paying ads to fill everyones double adblocks. Its the result of too many publishers with too much adspace. Even by bidding low, they can still get exposure.
Then after they pay you 2 cents they get a 1 dollar click for the same ads that are also on your pages!
So you earn less.
It would be better for us if we all had only one block. Half the real estate for the advertisers to bid on. More per click and no space for low paying filler ads (mfa...)
You may notice that you seldom see mfa ads on their own sites.
Google gets 2 slices of the pie (or more!)
You share the total ad buget with all the mfa sites.
We all earn less.
The advertisers see all these crap sites and bad conversions and so bid lower on the content network.
We lose all the time.
Spread the word - ban everything other than sites that are DIRECTLY selling a service or product. That way they will have nowhere to go.
And if you see any mfa ads on your travels, click their ad. Then it wont be profitable for them to exist. DONT click any ads on any MFA or MFyahoo, or any other ads. If the site has ads at all you do not want it buying your visitors from you only to make a profit! There is no room for any extra layers.
All that a real publisher needs and wants is real advertisers. Any other site is just there to buy your traffic cheaply only to send it to the same advertiser that is already on your page.
While you are at it, directory sites, those big shopping search sites etc. All of them are just another layer taking the advertising budget that you would have if they werent getting it!
What do I care, as long as I get a click?
Also, if someone clicks on an ad and goes to another site, they can easily backtrack to your site with just a click. But if they click on an ad to an MFA, then follow another ad on that site to another MFA, etc., several sites down the line they've forgotten all about you and/or have to go through so many back clicks to get back to your site that it's not worth it.
Short-term: you get a few cents in income. Long-term: you lose a lot of dollars in potential income and lower your reputation.
Extended long-term: people in general get a low opinion of Google's ads, so everyone stops clicking on the ads, ruining things for everyone.
sites like ebay should not be lumped in with mfa garbage, because they are not the same thing... they get put into the filter for different reasons... the fact that ebay is a reputable company is one big factor that differentiates it from an mfa.
i have read that ebay is the biggest adwords purchaser there is, so you know that they have their campaigns tweaked to the max... but i would be distressed to think that people are clicking on ebay ads instead of truly relevant advertisers in my sector... thanks for pointing that out nitrous.
of course, since google won't tell us squat about who clicks on what ad in a block, i don't have enuf data to make an informed decision.
