What are MFA's?

[DeROK]

Hey, I've been reading some posts about blocking MFA's to increase revenue. What does MFA stand for? And am I dumb for not blocking any ads? I thought blocking ads hurt your revenue, but I guess I'm wrong. Anyway, could somebody please explain this to me?

[Thez]

MFA stands for "Made For Adsense". Basically it means a site which is made solely to create revenue from AdSense. A good example of these sites are those which copy a paragraph of text from wikipedia, infests the page with ad units and let the revenue flow, without really taking visitors into consideration at all.

[Nitrous]

99 percent of sites that dont actually sell a product or service, and exist only to make money from advertising are just as bad mfa or not. Put them all in the filter.

[humblebeginnings]

Some claim (including Google) that is doesn't pay to put them MFA's in your filter. But I block 'em anyway, all of them. However, my filter contains over 150 MFA's now...

[Nitrous]

I know it pays. I am doing the third experiment to check right now!

So far today I am about 30 percent down because I removed the 200 scavenger sites that were advertising on the back of my content.

[david_uk]

I believed Google's statement that they picked the best performing ads whilst watching my very health income halve in the space of 6 weeks last summer. Blocking the MFA's that had appeared made an immediate improvement, and last december I beat my previous high that I had before MFA's. SO Google's claims to pick the best performing ads need to be taken with a large pinch of salt.

My income isn't as high per month as the peak in December, but it's still considerable better than before I started blocking, and regular.

[Thez]

The thing with MFAs is that they don't sell anything, and thus don't create any conversions whatsoever, which in turn reduces you click value through smart pricing. While they might increase your CTR as they usually have very smart copy and look inviting, overall earnings will suffer greatly.

I'd still advise to test it yourself than to take things written here as a fact; not every trick works for everyone.

[ken_b]

DeROK;

Blocking ads works for some sites and not for others.

There is NO hard and fast rule on this stuff. The only thing you can do is try it yourself and see if it works for you.

[Endurer]

I was wondering about MFA's too, was just too shy to ask. Thanks Derok and all the fine people here. :-)