Forum Moderators: martinibuster
any one know how much they usually ppc?
I only block ads that I find offending, and when my readers complain about them.
universetoday, so why do you think many people have their competitive ad filter stuffed with 200 entries? all offending ones or the belief in better earnings per click?
[edited by: moTi at 3:50 am (utc) on Mar. 9, 2006]
small earning + small earning = big earning!
Vatican, used dog cake, Italians
In theory, Adsense is putting the highest paying ads up on your site every time it loads up a page. So if eBay ads are showing up, those are the best ads for you at the time. Blocking them will display lower paying ads.
Ah - problem. The ads shown by adsense are NOT the "Best payers" in the way most people assume - which is highest bidder. They are the ads that Google decides might represent the best income based on a number of factors.
The theory goes that an ad giving you 5c per click and 10 clicks per 100 is going to get you more money than an ad that pays 49c per click but has only 1 click per 100. They decide this based on data of how the ads perorm on the network as a whole, and NOT on how ads perform on your site.
So you have a site on yellow striped widgets. If the Ebay affilliate is targetting your keywords, then there is the possibility that Adsense will show the poorly paying Ebay ad for new and used dead donkeys, and not show the 49c ad from a retailer of yellow striped widgets keen to show his ad to your visitors - despite the fact that on YOUR site it may have an excellent ctr and in fact be the best performing ad by far.
It's a major flaw in the system that allows all sorts of scummy ebay and MFA ads to show in preference to advertisers for real goods and services that are targetting your keywords and willing to pay well for the traffic.
Blocking Ebay does not necessarliy mean thay you then see lower paying ads. On the contrary, in most people's experience blocking Ebay and MFA's means that they see more relevant ads appearing that are BETTER PAYING because they are exactly what your visitors really want to see ads on, and are more likely to make a purchase.
The only solution is to realise the fact that adsense algorithm is deeply flawed in this respect, and experiment with blocking the crap. Many members here block Ebay and MFA's and have seen income rise as a result. I started blocking the crap last June and it was the best thing I ever did to increase my adsense income.
I'd advise only to block ads you actually see on your site. The preview tool does not show the ads that are showing on your site - just a "representative sample" that usually includes ads you blocked months ago. I'd also suggest blocking the MFA's over time, and not all in one block. Stats may drop temoprarily, but it's worth sticking with. In my case, I had an immediate drop in ctr to 30% of what it was, yet no loss of income. In fact the income rose steadily from that point.
The theory goes that an ad giving you 5c per click and 10 clicks per 100 is going to get you more money than an ad that pays 49c per click but has only 1 click per 100. They decide this based on data of how the ads perorm on the network as a whole, and NOT on how ads perform on your site.... ]
That is the truth we sense with the current AS implementation. The pros is AS getting a better control and stable revenue at large, the cons is it actually becomes a bottleneck that limits AS's growth rate now.
Do you think the AS algorthm knows better about your site than you as the owner/ webmaster?
Do you think the AS algorthm knows better about your site than you as the owner/ webmaster?
No brainer really - Google either knows squat about my site, or have failed completely to use ANY of the massive amount of data they have in any sensible way.
The algorithm has not spent 5 years analysing where my traffic comes from, why it's here, what it looks at when it gets there, what the demographics of the site visitors are and so on.
If it did, then the Adsense algorithms would not continually REMOVE ads I know pay very well and get good ctr, and replace them with MFA crap. The reason I ban them is BECAUSE they are low paying, and represent the lowest possible paying ads on my site. Google's technology (if it worked) should be able to work out what ads work best on my site from historical data and use that info in the targetting of ads. They clearly do not do this.
Total head-in-the sand arrogance as much as anything. "We know best - our technology doesn't have faults".
Blocking ads was designed to block out your competitors, ie if you sell products.
from a publishers point of view, it could be argued that MFA's are competitors.
Same for MFA - it's not useful being confronted by another load of adverts and maybe some scraped search results.
I am wondering if Yahoo or MSN may start this as the "cut in" point, they are not very like to get those AS pentium publishers switch, but there are probably great treasures to discover at the bottom because of the weakness of effectiveness of Ad distribution from AS?
google, just ask me. i have collected date of age and gender from my visitors for 3 years. i can tell you exactly. but then again, why should they believe me? instead, they trust their algo. don't know if asking webmasters personally helps on. all in all a very explorative field as well for googles' competitors. but how will they generate and collect reliable data?
thinking about it, for lack of information, the other way round works better. the most obvious thing for google to do would be to assemble the data of our ban lists, balance them with the site category respectively site traffic and adjust the ad serving accordingly.
I think Y & M should have their own tools that can "discover" the value from the bottom publishers that would also give good ROI to advertisers. As these medium and small sites grows up, they probably getting good growth revenues too.
That is the area Google would miss while they are working hard to keep their pentiems, well, the more you have, the more you managed to care and the more risk you suffered, that is the case of Google now .... :P
I treat the blunderbus approach of the various shopping.YYY (and similar) domains exactly as for ebay.XXX, ie an irritating waste of space for me and my visitors, and so I block them, revenue be damned. I have very little else in my filter as it happens.
However, I have discovered that showing more ad slots does bring me more revenue fairly consistently (though I do NOT want to be all ads!), so wasting slots on ads useless to my visitors (and sometimes "buy new and used dead popes" tasteless) reduces revenue and thus the service I can offer. So I am doubly happy to can ebay et al: "Zap it, bin it, hate it!"... B^>
Rgds
Damon
a) all directories
b) all mfa
c) fake searh pages
d) ebay
e) scams
f) form filling for prizes
g) ALL sites not DIRECTLY selling a product or service
in the bin. I started doing this a year ago. My income took a noticible step up. With better conversion, and smartpricing my income eventually went up more later on.
I continually add them as I find them.
I have tried 4 times removing the 200 from the filter for 7 days at a time. Income always falls drastically.
Why would I want to share the advertisers budget with a site that only gets traffic by buying it directly from me CHEAPER than he is getting paid per click? All these sites are in competition directly against you for the advertisers budget! Sorry but the only person that wins is google. And the MFAs etc.
The advertiser loses out because he has to pay more.
The publisher loses out because he shares the "click" (advertisers budget) with google twice as weLl as the MFA.
Plus the long term effect is that all your happy clickers get sick of the adsense MFAs and pages of ads and learn fast to ignore the ads. This will eventually cost google as well as the publisher.
So do every genuine publisher, and advertiser a favour, and help the adsense credibility at the same time by binning any ad that does not sell a real product or service and has things like phone numbers etc. Spread the word!
I agree, a site not directly selling a product or service is very likely pay less.
And of course the MFAs have to pay you much less than they expect to earn to profit. So loose them asap!
Your well-tested scheme may not work on sites that are not selling things, like mine. This may also explain why my sites are apparently plagued with far fewer MFAs and other scum than yours, thankfully.
But I'm sure that I'd be glad to have your problems and eCPM if they were available. B^>
Rgds
Damon
I'd suggest that the sites we are talking about blocking are of no use to ANYBODY. All MFA's are trying to get your traffic purely to funnel it through to the better paying ads that you should be displaying on your site - not their MFA junk.
Me>>> I dont sell anything! I only provide good unique interesting info, and my traffic is all natural.
I am not sure what you mean. Do you use adwords to drive traffic to your non selling site? Because if you do you go straight in the filter. Or do you mean you have a site with adsense and sell nothing (Same here)?
You>>> This may also explain why my sites are apparently plagued with far fewer MFAs and other scum than yours, thankfully.
Me>>> I dont understand what you are saying?
I don't know how well they pay but being a history/antique related site my type visitors love to look at stuff on ebay.
Looks like I should read your posts more carefully... Bv<
My main AS site gives away free multimedia (eg for school projects, Web sites, whatever) as a public service. I take money when it is offered (!) but I don't have goods to "sell".
My ad revenue helps pay hosting (etc) costs.
I increase awareness of the site with AW (and other) campaigns.
According to AW stats I run a VERY VERY bad AW/AS arbitrage with a -99.x% ROI! B^>
Rgds
Damon
