Forum Moderators: martinibuster
Like many of you, I have a website that often serves ads from the same advertisers. While I do not wish to filter these advertisers, it's sometimes annoying to see their misspelled ad titles, misspelled ad text, or silly-sounding titles, etc.
No website is perfect, but I also don't wish to have quirky text in my ads when I spell-check all other content on my site.
Has anyone ever contacted an advertiser and nicely stated, "Hey...we love showing your ads on our site, but um.......you have a few words spelled incorrectly. Could you rewrite those ads, please?"
Against TOS?
If the issue is with badly spelled ads, remembember that there are differences in US / UK English, and that adwords does run a spell checker on ads as you place them.
If the spelling mistakes are not a result of the UK / US differences and it really bothers you, you need to contact adwords support to highligh the issue.
If the issue is with badly spelled ads, remembember that
Fantastic! A perfect example of how easy it can be to make a mistake:-)
Joking aside, some advertisers deliberately misspell in their advertisements to catch the eye. It is a form of subliminal advertising that works quite effectively if done correctly.
Consider this, you have noticed the "incorrect" ads, can you remember the correctly spelt ads?
Do you remember the TV ads which you hate or the ones for a great product which have no distinctive "grab"?
Some advertisers deliberately misspell in their advertisements to catch the eye.
Okay, so why doesn't Google catch this? Does Google only run spell-checks on titles, and not ad text?
IMO, I think site structure, order, and cleanliness helps ease navigation for many surfers. With that, misspelled ads, typed in all lower-case letters, can be unattractive.
Consider this, you have noticed the "incorrect" ads, can you remember the correctly spelt ads?
Call me crazy, but the ads that stand out the most (IMO) are the ones with clean, catchy titles that appear: (This Is A Title) instead of: (this IS a title)
Do you remember the TV ads which you hate or the ones for a great product which have no distinctive "grab"?
I catch your point, but again... I look for structure and "clean" ads. I guess I need to stop thinking like a web designer and look at it from an average web surfer's perspective.
... some advertisers deliberately misspell in their advertisements to catch the eye. It is a form of subliminal advertising that works quite effectively if done correctly.
How true. A decorator once told me he had more luck preventing people brushing against fresh paint by using the sign "Wet Piant" than he did with the correct "Wet Paint".
Do you remember the TV ads which you hate or the ones for a great product which have no distinctive "grab"?
To me, mispellings or poor grammar in ad copy suggest that the company is not even detailed enough to proofread their own marketing materials. It just screams unprofessionalism. So why should I entrust my money to such sloppy people?
Do you remember the TV ads which you hate or the ones for a great product which have no distinctive "grab"?I remember the ones I hate and I remember NOT to buy from them!
I'm only playing the Devil's Advocate however how many people "think and act" like you do?
Most of the people who post here and most of the people who have the wherewithal to create sites etc are, most probably, more concerned with the correctness of what they are doing, after all, sloppy coding leads to sloppy web sites.
Is Joe Surfer at all concerned about the correctness of an ad IF they believe they are getting perceived better value than if they had purchased from elsewhere?
If we could solve this conundrum then we would all be wealthy people however, until then, the reality is that people will try all types of ads to try and provoke a reaction from their prospective customers.
