Forum Moderators: martinibuster
I have been helping a group of friends with a site. Mostly I do the programming, but since there are so many Adsense related tools and methods they asked me if I could manage Adsense for the site. I started like everyone else in just throwing it in there with no real care of placement.
I have been reading and learning about how to optimize earnings and have come a long way.
I really enjoyed this thread:
[webmasterworld.com...]
"What is your best $$$ day on AS to date?"
I was happy to see people are making hundreds of dollars a day and not being part of a scam trying to get you to buy the "how I did it" material.
One thing I found lacking in every post that I found here was how many page impressions these sites that are making over $50 a day are getting?
I am looking for a rough estimate of what I should consider doing well.
For example, this site last month reported (via the adsense control panel) 267,405 page impressions.
What would be the most I should reasonably expect from such numbers? Is there a formula?
Any help would be appreciated. :)
Perhaps a better question might have been for those who are making $xx.xx a day or more, how many page impressions are you serving up a day?
I would just like to get a ballpark figure.
Your eCPM vary wildly, you read values ranging from $0.10 to $3-5
So, your 260.000 impressions can give you anything from $26 (likely) to $XXXX (VERY UNLIKELY)
267,405 page impressions
Gaming site? Not a very big earner from what I've read.
It's entirely niche dependent, the niche I deal with would derive USD 3,000+ per month for 1/4 mil impressions, some sites would only generate USD50-100 with the wind in the right direction!
1/4 mil is not that many for a gaming site I would venture to say. Am I correct?
The number you are looking for is the eCPM (equivalent cost per 1.000 impressions)Your eCPM vary wildly, you read values ranging from $0.10 to $3-5
So, your 260.000 impressions can give you anything from $26 (likely) to $XXXX (VERY UNLIKELY)
Well, our eCPM for last month is nowhere near $26. It is less than $1.00.
Truly I am not doing something right.
Jafo, you misread that post. The $26 was total earnings, not eCPM.
Well, ok, the daily earnings are much less than $26 a day, usually more like $2-$3 a day.
I am not talking about ad impressions but page impressions, which could have multiple ad units on the page (as many of my pages do).
For example, roughly 10,000 ad impressions would be indicated on 5,000 pages with 2 units if my understanding of that is correct.
P.S. The Adsense CP allows you to toggle back and forth and display both.
[edited by: trader at 4:33 pm (utc) on Jan. 24, 2006]
I then pointed out that the number was an earnings number, and he then assumed that it was a daily number, not a monthly number.
Comparing one's daily earnings to monthly earnings is obviously not a good idea. He got the impression that his earnings were below the low end of that range. In fact they are within that range, towards the low end but not abysmal.
