I need some help

New in AdSense and need a little help

[emilex]

Hi guys, as I said, I`m new, I have spend a little time reading here and I need a little help.
Who can explain me those things with CTR, eCPM?
I want to know what is good and what is bad.

Thanks!

P.S. I just got my firs click :)

[bose]

Welcome to WebmasterWorld, emilex

There is wealth of information available in this forum. I would suggest making yourself a fresh pot of coffee (or tea) and spending a few hours reading through various threads in this forum. Especially the ones listed in this forum's library [webmasterworld.com] listed above.

I would also suggest reading through Adsense TOS, FAQ, Guidelines, etc -if you have not already.

May I point you to the official Google Adsense Glossary page [google.com] for explanation of terms like Click Through Rate (CTR), Effective CPM (eCPM), etc.?

Congratulations on your first click. May force be with you, young Jedi! :)

[emilex]

Thanks mate :)
I`m gone to the kitchen to make a BIG cup of coffie!

[david_uk]

CTR = click through rate.

EG if 100 people see ads on your pages, and 10 people click them you have a 10% click through rate. You can't say what is good or bad overall - you will find the level of ctr that is natural for your site in time. No two sites are the same.

eCPM = effective clicks per thousand impressions.

Say you have several pages to your site - all with banners on. You will naturally want to compare how they do against each other. If they all have very different hit counts then how do you compare them? One page might be having thousands of impressions but low clicks, and another may have few visitors, but is overall your best page for income. eCPM is a standard measure for comparing pages with widely differing stats.

Simply, you divide earning by impressions and then multiply the lot by 1000. That shows you how much you earn from those pages per thousand impressions.

[miedmark]

I have spend a little time reading here and I need a little help.

You've come to the right place. It will take a lot of reading (not just a little rime reading) and you'll find all your answers here.

[bose]

I am sure david_uk meant eCPM = effective cost (not Click) per thousand impressions.

For your reading pleasure, emilex, here is what Google says about eCPM on its aforementioned Glossary page:
Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.

[david_uk]

I am sure david_uk meant eCPM = effective cost (not Click) per thousand impressions

I humbly apologise - that's exactly what I meant to say. It's been a long day and it's after midnight, and I'm getting old.........

[emilex]

Thanks guys! You helped me and I`m glad to be here :)
Now, I know where to come when I have problems.
Thanks again!