Forum Moderators: martinibuster
Google.com and the company's foreign search sites contribute more to Google's bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.
So publishers are making 78.5 cents for every dollar an advertiser pays out. And this is in line with the figure I had always believed the revenue split to be.
The full article:
[nytimes.com...]
I would be very surprised if small publishers received more than 50% and I believe that many of us are paid between 30 and 40 percent. The figure I see most often talked about is 70%, but I think the amount paid to large premium publishers is where most of that money goes.
I wonder if that's even mathematically possible, given the number of non-premium publishers in the AdSense network.
I don't believe the 78.5% figure, because I know what keywords in my niche generally go for, and I'm getting maybe 55-65%.
That doesn't mean a thing. With smart pricing, advretisers might be paying less than their nominal bids for clicks from your site. And even if you were getting 55-65% of Google's revenues from your site, that doesn't mean other publishers would be getting that percentage. Some publishers might be earning more and others less, depending on whatever factors (sliding scales, different percentages for different types of content, or whatever) that Google is using in its compensation formula.
How do we know they don't decide to give us 40% one day, and 70% the next?
You don't. You do know the numbers that really matter: Your effective CPM and your total revenues. Those are the only numbers you need to determine whether the "Ads by Google" box is worth having on your pages or whether you should replace it with something better.
I think they ought to let us know.
I think they'd be nuts to let publishers know the details of their compensation scheme, for two reasons:
1) Not everyone would be happy, and Google would hear even more whining and kvetching from publishers who were convinced that Google was unfair, unkind, or evil;
2) Competitors would find it that much easier to cherry-pick publishers from the AdSense network.
WisdomSeeker
Sorry, but those figures don't add up for me. I've seen my adsense earnings deteriorate...
And other publishers have seen their earnings increase. That doesn't prove anything about revenue payouts, either.
Google has done a good job at PR but this is one of the better ones IMHO. They have so many other things buried in the latest cost of services number that is quoted that there is no way to calculate the percentage anymore. Adsense revenue is funding Google's expansion per the filings including admin costs and all those beta programs we all love so much.
Yea I wouldn't take this information more than I could spit it....
I wouldn't put much stock in uneducated guesses by forum members, either--especially uneducated guesses that don't take smart pricing into account.
Can't do it, Google will not let your Adword ad's appear under your publisher ID. One good reason, you don't want to pay for a click from your web site ... to your web site. ;)
I'm not saying Google is just like that, but they have no good reason to pay low producers the same as high producers and I think many of the low producers are happy to get a pay packet and won't complain about percentages.
I think another reason Google doesn't get into disclosing this kind of info is the same reason companies discourage employees from talking about pay. Everyone gets pissed when they find out that someone else is earning 20% more than them for doing the same job.
in simple terms it is bulk pricing.
a large publisher brings much more revenue to the table for google; why shouldnt google share more in the attempt of retaining that publisher.
although it would be a mess with respect to taxes etc. - from one perspective behoove different webmasters from aggregating their sites together into one account to get improved payouts.
