Forum Moderators: martinibuster
Why goes the search pay merely pennies compared to what regular clicks pay?
Why goes the search pay merely pennies compared to what regular clicks pay?
If I had to guess, I'd say it's because Google is providing a service (internal search results) and is therefore entitled to a bigger share of the revenue from the ad clicks.
Whether Google pays "merely pennies" for clicks from search results depends on the publisher's site. Google seems to be paying me about 1/3 the EPC that I get on content pages.
Another point to remember is that unless you have a fairly large site numbering in the thousands of pages, visitors don't really have much need for a search engine. I think this is one of the main reasons publishers report low earnings from site search.
Another point to remember is that unless you have a fairly large site numbering in the thousands of pages, visitors don't really have much need for a search engine. I think this is one of the main reasons publishers report low earnings from site search.
I also think non-technical people may view search as something that you use to find a site, but navigation links or menus are what you use once you're in the site.
Wouldn't it be smarter, then, to use your own non-google search and place ads on the results pages?
Is this against the TOS?
Wouldn't it be smarter, then, to use your own non-google search and place ads on the results pages?
Only if you have enough internal search traffic to justify the bother. Also, you may prefer (as I do) to provide readers with a search tool (Google) that most of them are accustomed to using.
Actually, Google search provides so much value to my site, I think it's more than fair that they have such low payouts.
