Forum Moderators: martinibuster
The reason I ask is because I'm trying to determine which sites to block from AdSense. For instance, if an ad's destination is a site that has only content and no product, and they display ads, should I block that site?
Google don't know if ads covert, as most advertisters don't use conversion tracking, so there is no way that we as publishers will ever know. Don't even try to guess.
I'd suggest you take a while to look at what ads you are seeing, and try to work out which ones are made for adsense. Directories arent necessarily MFA scrapers, so I'd be careful to make sure that they are MFA before blocking.
What exactly constitutes a "conversion?" Is it only when someone that has clicked an ad makes a purchase from the resulting page? Or is it more than that?
A conversion can be any business action that the advertiser defines: e.g., a transaction, a registration, viewing a certain number of pages, signing up for a newsletter, requesting a price quote or a brochure,, etc. That makes sense, because not all advertisers are running e-commerce or affiliate sites: Many are seeking leads that can be developed into sales offline.
Also, Google doesn't need to have conversion-tracking data for every advertiser to make assumptions about whether a publisher's traffic is likely to convert. The name of the game is statistical modeling, and while some publishers may not like it, that's how Google determines advertiser discounts or "smart pricing."
