How Do You React To A Traffic Avalanche

Do I Take Adsense Off Temporarily?

[jretzer]

What do you do with your Google ads when you experience a traffic avalanche? Do you take them off temporarily so as not to upset the applecart?

Do you have any other reactive measures?

Three times in the last month, my sites have experienced a traffic avalanche -- where one of my sites has seen 5x to 10x the normal daily traffic. In two cases, it was because something I wrote about on my blog months ago finally hit the mainstream news, and in the other, because of a sporting event that triggered a rash of talk on my forums.

I have become worried that the sudden rise in traffic might raise a red flag at Google. Or is this just paranoia?

I had a thought that I might want to have a pay per impression ad account somewhere ready so that if another avalanche hits, I can switch out Google and drop in the other.

[BadSense]

Keep the ads on your site and enjoy the benefits. Everything is whitehat so there's no reason to remove ads when your site's traffic is doing well.

[ganderla]

Why would you take the ads off when you get more traffic?

Are you not in this business to make money?
Google is pretty smart, if someone clicks on your ad one page into your site, google can see how they got to your site.

[dcheney]

I had a couple of big hits to one of my sites early this year - due to unanticipated news events. Ended up with about twice a normal month's traffic in a day. I didn't have any problems with AdSense at all.

[morpheus83]

Why would you want to take out Adsense?

[Hamburger]

Hi jretzer,

my website experienced a x10-avalanche in january due to the tsunami disaster. I did two things:

1. informed google and
2. enjoyed the extra cash and donated it

Jan

[ccb9856]

I had a similar condition when my site recieved 5x as much traffic over 2 days for getting linked on a popular news site. I emailed google just to be safe and they replied not to worry about it and this happens all the time