What Page eCPM would be considered good?

And is eCPM a better indicator of performance than EPC?

[atypeofmagic]

Without anyone disclosing their own figures, what Page eCPM would be considered respectable in the online publishing world? Or are there too many variations across industries and subjects that 'respectable' just cannot be defined?

[jetteroheller]

What would be an extem high eCPM for a fan site,
would be an extrem low eCPM in a good paying niche.

I think from all members here, the eCPM range is maybe 1:1000

[hunderdown]

I think it's a better indicator of performance than EPC, because it gives you a better indicator of your income. But you should look at eCPM, EPC, and CTR, in my opinion.

If a page has ads with a $1.00 EPC, and a 1% CTR, you have an eCPM of $10.00. If a page has a 10 cent EPC and a 10% CTR, it still has an eCPM Of $10.00. Some would prefer the first scenario, because they are making as much money but losing fewer visitors. Some would prefer the second because it shows that their visitors are seeing relevant ads.

My sense of eCPM overall, from what I've seen here, is that many are in the $2 to $10 range. Once you get over $10, you are doing pretty well. eCPMs of $20 to $50 are unusual.

[atypeofmagic]

Jetteroheller: I agree there will be wide fluctuations, but then it is known that fan sites (I am generalising here) aren't big earners, so won't deliver "respectable" eCPM. The question really was, what eCPM might overall be considered good.

Hunderdown: What you wrote makes sense. I personally prefer the second scenario myself, although it's nice to have the occasional day when you're suffering through only a few clicks but they score big.