BEFORE: 20 clicks = $1.74 NOW: 20 clicks = $4.60

Am I displaying higher CPC ads?

[vbignacio]

What could the reason for this be? Could it be my higher page impressions due to an increase in traffic? I need to know so I could maintain this higher income. Any advise from the elders? Thanks!

[aeiouy]

The best way to keep your earnings per click up is to make sure you are delivering interesteed and relevant visitors to your advertisers.

Don't try to dissect it too much or you are more likely to break it than maintain it. Realize what you are doing right now is working so keep at it.

[jchampliaud]

I see this a lot on my sites. One day the epc is up the next day it’s down. I try to keep track of things with url channels but sometimes it’s impossible to know why this happens. I agree with aeiouy, leave things alone and make more content.

[petra]

It could be that advertisers are bidding higher for your particular keyword, they could bid lower tomorrow so don't fret too much about controlling your income, it not possible unless you diverify your topics and more importantly not relying on adsense alone for your income.

[hunderdown]

If this is a change that has consistently stayed in place since last Friday, it could be due to a change at AdWords in how they calculate "quality ratings," which may have forced a number of advertisers to bid higher.

[steve40]

hunderdown
Yes it could also be related to the new landing page quality rating for advertisers counting as part of which adds are at the top

I have seen changes in some of my campaigns where no increase in cpc but significant increase in impressions and clicks

and when checking some of the well written adds with higher ctr but designed for adwords - MFA have all but dissapeared leaving mine at the top and I am pretty sure that those above me were paying less before so publishers could well be gaining in cpc

As a publisher I have also noticed that my ctr has decreased although income increased slightly unsure if related but if searcher was clicking top add and then clicking next add to find relevent pages this may explain why my ctr as a publisher has decreased but clicks as an advertiser have increased

Must admit pure speculation on my part as in the adwords forum a large number of advertiser keywords have been disabled asking for much higher bids

As per usual G has a tendency to change multiple things at the same time to make it harder to work out how changes effect us all

just my view of the world most likely wrong but we all try

steve

[vbignacio]

yes it started last Friday. so there was a change in Adwords. thank you for all your replies. really appreciate it.

[vorlon]

I've had the exact same thing happen to me, with pretty much identical figures and increases.

For the last eight days my click value has doubled, simple as that.

Maybe it's smart pricing turning "off", who knows?

[WallyWorld]

I've noticed the same thing in the last several days but an even bigger differential. However, my CTR has dropped even though ads seem to be targeted even better. Maybe the latter is the season.

Or, maybe is is Google dropping Smart Pricing because it is losing publishers to Yahoo. I have seen several posts about Yahoo making publishers twice what they were making with Google on the same pages.

[hunderdown]

Maybe it's smart pricing turning "off"

Smart pricing doesn't work that way. Most likely it's the quality rating change for AdWords.

Off topic re Yahoo--Google has no reason to drop smart pricing, when Yahoo recently admitted that they will be implementing a form of smart pricing (they denied it was smart pricing, but when they described it, it WORKS like smart pricing. If it walks like a duck....)

With Chitika having implemented a rather primitive version of smart pricing, I think smart pricing is going to be a fact of life for contextual CPC advertisign for the foreseeable future.

[petra]

I agree and I think ultimately, as much as many here would hate to admit, smart pricing, in any of its forms, is what will give cpc programs their legitimacy as an effective form of advertising, and I for one am grateful for it.

[jetteroheller]

I have also since end on November a 26% higher EPC compared to Octover, November.

Maybe Christmas time
Maybe the other side of smart pricing

I hope the second, and that it continues in January

[JRico]

I think it's because of CPM ads.
You receive more money because some advertisers decided to put ads directly on your site.
And because there were more than 1 advertiser the minimal bid for 1000 impression has grown from 25 cents to the significantly higer value.

Recently I tried to put my ads on 11 competitors web sites through adwords. I started to bid from 0,25 and raised the bid to ~2.00$ for 1000 impression.

I have got 0 impressions on all sites
(spanish language sites).

Sorry for my english.

[vbignacio]

JRico: "You receive more money because some advertisers decided to put ads directly on your site."

think not. its happening simultaneously over three sites that i own.