Forum Moderators: martinibuster
This will mostly effect ecommerce sites. However, I would imagine that many online retailers are going to be competing for AdWords ads space.
It will be interesting to see how this plays out for AdSense publishers.
But it's a good bet that half of publishers will have a better-than-average day on Monday (i.e. the same as every other day). I fully expect lots of them to credit it to the Cyber Monday effect rather than random statistical variance.
I suspect this Monday will be better than average but I hardly expect a bonanza. A bonanza would be nice. :)
"Cyber Monday" is a fake event fabricated by an industry lobby group.
Cyber Monday is a term that was dubbed from the recent history of buyers going online on the Monday after Thanksgiving. It happens as a carry over from the bombardment of advertising done during the week preceding Thanksgiving.
Turkey month is typically bad for me but the server messing up too did not help any. Oh well, there is always next year.
Cyber Monday is a term that was dubbed from the recent history of buyers going online on the Monday after Thanksgiving.
Googling 'Cyber Monday' returns media accounts not industry promotion. I didn't hear this term last year, I'd be interested to hear of earlier citations.
Just worth remembering that (a) not all sites are shopping-related and (b) not all site visitors are in the US or observe TG, thus (c) lots and lots of sites are unlikely to see much effect at all.
My main site falls into (a) and at most 50% of my visitors are typically from the US (b), so I would be astonished to see much change in my stats (c). QED!
Rgds
Damon
PS. Apologies to all you non-US North Americans out there: I don't know how TG works for you. %-P
Tomorrow, Monday November 27th
Heck...you're a year early with your forecast!
Monday 27th isn't until 2006:-)
I'll bet all the Xmas shopping words have been bid way up and shoppers getting compulsive are clicking on ads more quickly.
I like the way this shopping season is starting!
Googling 'Cyber Monday' returns media accounts not industry promotion. I didn't hear this term last year, I'd be interested to hear of earlier citations.
I did a search of archived newspaper articles at ProQuest, and the term "Cyber Monday" seems to have emerged this year.
A Boston Globe article from 1999 says that for engineers "who help ensure the smooth flow of consumer traffic on Internet shopping sites, it's tomorrow - the Monday after Thanksgiving - that will be a key test of whether the Net is ready to handle the rush of shoppers expected to go on line this year."
P.S. Not meaning to sound patronising, but "media accounts" frequently = "industry promotion". They're far from mutually exclusive.