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AdSense: Why Discrepancy Between Bid Price and EPC?

My Actual Click Revenue is Less than What I'd Estimated

         

adwordkid

6:48 am on Nov 23, 2005 (gmt 0)



Hey Everyone,

I have been doing adwords for quite a while now and have started adwords. I have looked at some keyword lists for adsense and the top paying keyword is student consolidation... Its supposed to be at $520 max cpc. Its normally around 90 minimum. <snip>

I was at my friends house, went to my page, clicked on the ad and only made $1.45! Is this normal? Shouldnt I be making around half of the minimum advertiser bid... I think i should be making around $45.00 per click. Any help would be greatly appreciated.

[edited by: martinibuster at 7:25 pm (utc) on Nov. 23, 2005]
[edit reason] Too much information. [/edit]

photo200

6:55 am on Nov 23, 2005 (gmt 0)

10+ Year Member



Another member of Google Adsense Support Team having fun?
:)

adwordkid

6:59 am on Nov 23, 2005 (gmt 0)



Hey guys,

Yeah I shouldnt have clicked on the ad... wasnt thinking about the advertiser loss then but i really would appreciate some help. I am not some kid just messing around. I am very serious about this and devote a large amount of my time to this kind of stuff. I hope that maybe some of you can share some of you knowledge with me.

jomaxx

7:09 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's rumored to be about a 70-30 split, so you should be earning anywhere from $63 up to $350 per click. I can't explain why you're not.

david_uk

7:49 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK - serious answer then.

If you were an advertiser, how would you spend your budget? Would you fling $100 at just any old click from any old site hoping it got you a customer? No - I didn't think so. The way advertisers work is to pay large value clicks ONLY on sites that historically convert for them, and they know that the investment they are making is value for money.

Therefore, unless your site fits this deffinition you will not attract huge click prices. In any case, I suspect that those sort of click prices will only be obtained via a direct agreement with the advertiser. If Google was involved in brokerage of such large value clicks, Google would see most of it - not the webmaster.

Advertisers may put an ad into the general content area, but will only pay what they think those clicks are worth. Hence you are getting what you consider low value clicks. In truth, the prices you quote are actually good.

You can't simply put up a website on high paying keywords and expect to earn megabucks instantly. Adsense simply doesn't work like that, and besides every man and his dog are doing exactly the same as you. Therefore what is a high paying keyword today won't be a high paying keyword by lunchime tomorrow. There will be a new one along by then, and the cycle starts again.

You might be best advised to put up a site on a topic you know well, publicise it and then keep it updated. Adsense seems to work bes that way. Certainly has for me. I started adsense as a means of paying the hosting for my existing site, in fact it pays for a LOT more than that. So it's worth going down the route of quality content first, ads second. Nobody visits a site because there are some cool ads there - they only visit for content.

ann

7:55 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Actually I would kill for a 1.45 click! :)

photo200

9:00 am on Nov 23, 2005 (gmt 0)

10+ Year Member



Ann - go to Chitika

ann

9:02 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tried them, didn't work for me. :)

photo200

9:25 am on Nov 23, 2005 (gmt 0)

10+ Year Member



in that case be happy with 10 cents clicks and 10%CTR
instead 1 USD click and 0.1% CTR

Iguana

10:01 am on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Where did you get those cpc figures? Looking at the Overture bid tool you got a decent price.

I look forward to your 'I was banned from Adsense' post in the near future...

miki99

3:36 pm on Nov 23, 2005 (gmt 0)

10+ Year Member



I'd commit all kinds of murder and mayhem for a $1.45 click too!

Just kidding, I believe in karma. But still....

Once my current, lingering case of severe eye strain clears up, I have a couple of new websites in mind I'd like to create, on subjects of intense interest to me, which I could write about passionately and almost infinitely.

I'm wondering, though, just out of curiosity, how do you find out what kind of keywords pay the highest? I mean, I will go with the subjects of interest to me anyway, of course, but it would be nice to have some idea of what to expect.

Hope someone can give me some info on this--I'm not a teenager and truly not being a drama queen ;-) when I say I've been living in dire financial straits for a few years now.

Miki

NoLimits

7:02 pm on Nov 23, 2005 (gmt 0)

10+ Year Member



Hey AdWordKid

<snip>

[edited by: bakedjake at 7:08 pm (utc) on Nov. 23, 2005]
[edit reason] two wrongs do not make a right [/edit]

ann

7:12 pm on Nov 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Photo,

I am happy with what I have :)
In fact, I smile when checks hit my mailbox and really grin when Google does the EFT. With 1.45 clicks I would be very, very, rich.

Iguana

2:51 pm on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



miki99,

search for [overture bid tool], type in any keyword phrase you like and you will get a list of bidders and bid amounts. Ignore the first few and you should get a good idea of the Gross amount per click - before Google takes its cut.

markus007

4:47 pm on Nov 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've got channels per country set up, canada pays 20% of what americans pay for some terms. There are a lot of factors that determine price.