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Is G fighting MFAs? Adsense and Blogspot: No wonder.

Might as well ask for MFAs directly

         

Clark

6:29 am on Nov 22, 2005 (gmt 0)

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I didn't quite realize how bad it was until I just read something. One of the easiest ways to get an adsense account is to open a blog on blogger.com and ask G for an account. How can anyone believe G has any problem with MFAs whatsoever if they keep the bar so low that anyone with a blogger account gets in?

If this program is for the real, honest webmaster, only let real sites in.

Didn't blogger just have an enormous splog problem that had to be shut down? These are the same people running MFAs. They can post a few words on blogger.com, apply for an account and then start building MFAs. I mean, come on G.

Remember how thorough they were in the beginning to get an account? Boy have things changed.

jomaxx

6:40 pm on Nov 22, 2005 (gmt 0)

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Sigh.

farmboy

7:05 pm on Nov 22, 2005 (gmt 0)

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It will hit the fan one day and something will happen that will adress this, such as:

1) Either somebody will build a search engine that will not spider pages with Google ads on them.

2) Maybe MSN will release the next version of IE7 and make it block all Google ads...

3) Another major browser will block all Google ads by default.

I think things will change to address the quality of search results, but I don't think the change will involve either 1, 2 or 3 above. Why? Because in addition to not very useful sites displaying AdSense, there are a lot of very useful sites displaying AdSense. A search engine or web searcher will not want to throw the good out with the bad.

There is a golden opportunity for someone to develop a search engine, or even niche directories, that can weed out the bad and keep the good.

Think how many people are participating in link exchanges and/or paying people to write short keyword filled articles just as search engine bait. If someone could develop a means of controlling just those two manipulations, search engine results would change dramatically.

FarmBoy

DavidDeprice

7:11 pm on Nov 22, 2005 (gmt 0)

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So you think it was a positive move for the quality of Adsense to make it so easy to open an account that you just need a blogger account? Are you honestly trying to make that case?

Honestly, I see no connectin as to how easy it is to open AdSense account and MFA. "Oh my God, Google accepts Blogger.Com blogs thus they support MFA" may sound logical, but you know, Google said that about Blogger.Com a few days ago and MFA sites existed for ages.
Let's talk YPN for a minute. Last week I participated in two discussions here that got too hot and got deleted.
Let me recoup. One person from India compained about AdSense and mentioned that he has joined other networks, including YPN. When I asked how he did it (YPN isn't available to publishers from India), he said he has relatives in US, who wire money to him. Another "honest publisher" bought invitation to YPN (and did not know he could not use it).
See my point? YPN is quite strict about letting people in - no doubt about it. In fact, just today I read a post that YPN kicked out a person because he had "non-US traffic". There was a huge discussion about that on Digital Point forums, because the person basically said "why doesn't Yahoo just not show ads to my foreign visitors, I can't keep people off my site just because they are from other countries".

My point - there are tons of MFA sites that carry YPN ads - totally spammy, despite the fact that YPN is very picky about whom they let in.
So is Yahoo responsible for the fact that spammers create these sites?

farmboy

7:15 pm on Nov 22, 2005 (gmt 0)

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I've written dozens of DMCA complaints for Blogger sites. They all have AdSense and the creators built them to produce what they think will be high-paying ads.

Are you saying these blogger sites stole your content and put it on the blogs along with AdSense ads?

If not, what's the DMCA violation and how do you have standing to make the complaint?

FarmBoy

hfwd

8:00 pm on Nov 22, 2005 (gmt 0)

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Google does not promote MFA sites

But it does tolerate it, according to all of you who have filed spam reports only to see the offending MFA sites still up and running.

glengara

8:23 pm on Nov 22, 2005 (gmt 0)

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I already see AS as a primary "possible" spam indicator, and I suspect G search isn't far behind...

DavidDeprice

8:26 pm on Nov 22, 2005 (gmt 0)

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Actually people recently wrote that ads are being removed, but it takes a long time (up to 4 months).
Still, manual removal is not the answer - it's obvious.
Cops fight drugs - drugs are still being sold. People fight prostitution (for several thousand years) with little success.
I think Google recognizes the fact that hiring a few hundred to a few thousand people isn't the answer.
You'll basically have to shell out millions of dollars for extra employees and rogue publishers will keep churning out MFAs.
Google is a technology company. They fight MFA is search algo and Smart-Pricing. I won't say it's perfect but I read forums - rogue publishers from US are converting to YPN like crazy because they are being smart priced. And MFA creators from the rest of the world keep hoping that YPN let other countries join the network soon.
No one in this thread asks the right question. I have no doubt that Google would allocate more resources to MFA sites if they were sure that it would cure the problem.
YPN example shows that strict entry rules (+ US only geo targeting) does not prefent MFA publishers.
Policing the net manually has never been a viable option. Consider the fact that FBI keeps arresting folks who run child pornography rings and new one keep appearing. I think Google is in the same position as FBI - they allocated certain amount of people to the problem and that's as far as they go. You can't get rid of child porn if you hire 1000 more agents. You can't get rid of MFA sites if you hire 1000 more techies. Just not gonna happen.

europeforvisitors

8:54 pm on Nov 22, 2005 (gmt 0)



beren is exactly right: and when the people creating these sites learn that they are not bringing high-paying ads, they then apply a "carpet bombing" strategy and build hundreds of these sites each.
Then it becomes a matter of simple economics that the rate of growth of MFAs exponentiate faster than that of legitimate sites, simply because one has to build more of them for there to be any measureable profit.

Are you suggesting that they wouldn't be using a "carpet bombing" strategy if they were earning a decent profit? You must have more faith in human nature and self-restraint than I do. :-)

EFV, I agree with your last post pretty much. But do you feel that blogger.com is appropriate for the adsense network?

Depends on the site. Some blogs may work well with AdSense (for advertisers as well as bloggers); others won't. I don't see why blogger.com should be any worse than, say, gmail or the DomainPark network, which (like blogger.com) demonstrate the need for smart pricing or something like it, along with more opt-out or opt-in choices for advertisers.

Gruntled

8:55 pm on Nov 22, 2005 (gmt 0)

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There is a golden opportunity for someone to develop a search engine, or even niche directories, that can weed out the bad and keep the good.

DMOZ?

DavidDeprice

8:58 pm on Nov 22, 2005 (gmt 0)

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DMOZ is a great example how "manual labor" failed, in case you have not been reading tech publications, you have to wait up to 2 years to get included in DMOZ.
Read
[sitepronews.com...]

beren

9:00 pm on Nov 22, 2005 (gmt 0)

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Are you saying these blogger sites stole your content and put it on the blogs along with AdSense ads?

Yes. It happens all the time.

beren

9:00 pm on Nov 22, 2005 (gmt 0)

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Are you saying these blogger sites stole your content and put it on the blogs along with AdSense ads?

Yes. It happens all the time.

DavidDeprice

9:05 pm on Nov 22, 2005 (gmt 0)

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Did others steal your content before Google said it allows AdSense on Blogger.Com?

netmeg

9:21 pm on Nov 22, 2005 (gmt 0)

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What I think is going to happen, as these MFA blogs proliferate, is that more and more advertisers are just gonna opt out of the Content Network altogether and stay out. I'm already doing it myself. We never did all that well in Content to begin with, and now with these MFA blogs who are in some cases scraping our content, and in other cases just spamming their blogs and blognames using drug detox or rehab keywords in order to sell online pharmaceuticals or drugs without proper prescriptions - it's pretty much useless to us.

I don't know whether or not Google gives extra weight to Blogger for organic SERPS (I'm sure they'd never admit it if they did) I only know that in some markets that I monitor pretty darn closely, all of a sudden a lot of these MFA Blogger sites have suddenly shown up in the top ten SERPS for *very* key and competitive search terms. And every few days, a few more show up. And bit by bit, I'm taking my top ten AdWords clients out of the Content networks because of it.

If Google doesn't want to take a look at the issue, it doesn't really matter, because eventually, the advertisers will do the voting - with their feet.

Gruntled

11:58 pm on Nov 22, 2005 (gmt 0)

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If Google doesn't want to take a look at the issue, it doesn't really matter, because eventually, the advertisers will do the voting - with their feet.

I think we just got the bottom line on this issue.

Clark

2:04 am on Nov 23, 2005 (gmt 0)

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Honestly, I see no connectin as to how easy it is to open AdSense account and MFA.
SNIP
One person from India compained about AdSense and mentioned that he has joined other networks, including YPN. When I asked how he did it (YPN isn't available to publishers from India), he said he has relatives in US, who wire money to him. Another "honest publisher" bought invitation to YPN (and did not know he could not use it).
See my point?

I do. Your point is that people can get around quality control. Remember I did concede that point before your post in ref to EFV.

MFA's and MFY's and MFM's will exist regardless what Google does, unless they really limit the program to a few hundred or thousand partners. Granted.

I have a hopefully not "in vain" hope that we can see eye to eye on one thing and that you'll see my point too.

There's a big difference between trying to maintain a quality product and not being totally successful vs. soliciting from networks where there is a known spam problem to get as many bodies into your program. Quality is bound to suffer.

fearlessrick

3:32 am on Nov 23, 2005 (gmt 0)

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I don't know how many Adsense accounts there are, but I'd wager that it's more than a million, so, manual policing is probably not practical.

However, monetary penalties on scraper sites might discourage many from creating MFAs. If G could find a couple hundred of these (should take about two days time), deny their payments and make the denial of payment public, it may send a message to some that the game is over.

I should add that something positive might have happened around June or July, because I have seen my EPC increase since that time (post Bourbon) and not go back down. Of course, that could be smart pricing, but maybe G's got something in the algo that pays scraper sites a penny a click or less.

Just some thoughts...

hyperkik

3:49 am on Nov 23, 2005 (gmt 0)

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I think that Meg is correct, that many publishers will opt out of the content network. At the same time, the fact that Google is offering us three ad units per page and commissions for finding (successful) new AdSense publishers suggests that, despite the problems and concerns, they still have surplus ad inventory. I think Google has more ad inventory coming into the content network than it has departing from the content network (although in no small part at a significantly lower CPC than when the network was first launched).

DavidDeprice

7:43 am on Nov 23, 2005 (gmt 0)

10+ Year Member



"The advertisers will ... and this we'll be the end of ..."
Folks! It's the internet age. Look at Google's earning reports. They are kind enough to tell us how much money they are making from the context ads side. The latest report said it was 450 millions and that number is growing each quarter. Don't try to guess - look at numbers. Google clearly made AdSense a priority in their ad model. It's working.

nuthin

11:35 am on Nov 23, 2005 (gmt 0)

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I already opt out of the content network as an Adwords advertiser, but it's not because of the MFA websites.

It's because of the fraud clicks.

I also understand that MFA websites generally do well in the other major search engines, so that's not my main motive to not be on the content work == as I know these MFA sites will generate quality SALES LEADS, as does Google.

Once they ban them from the Google serp's it's yahoo and msn's problem, not theres.

just my 0.2 cents.

Clark

2:14 pm on Nov 23, 2005 (gmt 0)

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That's the kind of honest feedback I'm afraid to yet love to hear.

An advertiser finally said it outright. MFA's generate quality leads. If they make sure the incoming traffic was relevant, where better to get someone who wants to leave the site and convert than an MFA?

If he's right, then MFA's won't get punished by Smart Pricing, they will get rewarded. And advertisers won't mind it. And MFAs will proliferate because it helps Google's bottom line.

And the spam grows on. And the spam grows on... La da da da dee. La da da da daaa.

No honest publisher can be happy with this situation. Those who can game the system have no incentive to do anything but spam. How sad.

DavidDeprice

2:26 pm on Nov 23, 2005 (gmt 0)

10+ Year Member



Clark. "No honest publisher can ..." that's total BS. An honest publisher cares that his or her website is totally legit, not somebody elses. Plenty of honest publishers don't give rat's arse about MFA sites - they are too busy running their own businesses.

Mr_Fern

8:07 pm on Nov 23, 2005 (gmt 0)

10+ Year Member



There are many people who signed up for Adsense to place on their blogs on their personal domains. Now, given that fact, adsense on blogger.com is not such a shocking or surprising concept. Nor do I agree with most of the opinions in here saying that it is a sign Google is slacking. Granted yes, there will be a portion of people using these blogs as MFAs, but you're neglecting the fact that not every account on blogger.com is for this purpose. There are people who use it to blog regularly, the same way people blog on their domains, they simply choose not to fork over the monthly fee to own a domain. These MFAs on blogger.com are no different than the MFAs on purchased domain space. The same problems exist outside of blogger, and will continue to exist even if they didn't permit it on blogger. Content will still be stolen, scraper sites will still exists, people will still create pages with intent of getting high priced ads.

I think the condemning of blogspot is off the notion that there are no legitimate adsense bloggers on blogspot, but whether or not that idea holds true for the majority or not, that same notion could be applied to any blogger at hisorherdomain.wherever

NoLimits

3:20 am on Nov 24, 2005 (gmt 0)

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I find it hard to believe that MFA's convert well on a percentage of clicks basis.

You figure... no links accept ads.. no back button on some... CTR = 50%+?

In order to NOT be smart priced - they had better be converting a LOT. There is NO reason why a MFA would convert as well, or better than any legitimate content site.

I would need cold hard stats countering my claim to believe otherwise.

jomaxx

4:24 am on Nov 24, 2005 (gmt 0)

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There are lots of different kinds of MFAs. I don't see why one that obeys the TOS and gets natural SE traffic or buys targeted traffic through AdWords couldn't convert as well as any other site.

martingale

8:00 am on Nov 24, 2005 (gmt 0)

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[google.com...]

Google will help you create MFA sites. See the above.

david_uk

8:36 am on Nov 24, 2005 (gmt 0)

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I find it hard to believe that MFA's convert well on a percentage of clicks basis.
You figure... no links accept ads.. no back button on some... CTR = 50%+?

In order to NOT be smart priced - they had better be converting a LOT. There is NO reason why a MFA would convert as well, or better than any legitimate content site.

I would need cold hard stats countering my claim to believe otherwise.

Likewise. MFA's working for advertisers has been debated here in the past, and it's interesting to note that no firm, or even beleivable evidence has ever been forthcoming. I suspect this time will be no different.

I do wonder if the "information" that MFA's convert well for adertisers is coming from publishers what might just happen to have the odd MFA or twelve lurking in the background somewhere......

I have to say that having blocked all MFA's for several months now, my earnings have increased dramatically. If MFA's worked better for advertisers the opposite would have been true,

Hard cash talks - "vapourware" doesn't.

iamajerk

10:43 pm on Nov 24, 2005 (gmt 0)

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shouldnt you focus on your own website, i mean if simple mfa sites are competition for you then--you have to work harder to make your site better.

Chrisweg

4:17 am on Nov 25, 2005 (gmt 0)

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That google domainpark link is unbelieveable.

I guess I would tend to agree with
posters that claim to be advertisers that say MFA's convert = publishers that make money with their MFA's

Clark

6:39 am on Nov 25, 2005 (gmt 0)

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That link is disgusting. Is this the same company that I loved not too many months ago? What the hell happened?

Answer:
IPO.

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