AdSense Site Targeting

[steve40]

Just logged into adsense and see the following new feature

Site targeted ads link will now appear in Google ads asking if advertisers wish to advertise on this site

G suggests you create landing page for potential advertisers with site logo and any information you think will be helpfull to the advertiser at which point adwords advertisers will create adds targetted to your site

Looks interesting any body have ideas of potential of this new add on

steve

[edited by: martinibuster at 9:14 pm (utc) on Nov. 21, 2005]
[edit reason] spelling [/edit]

[steve40]

PS unsure if this is just extention of CPM or ppc is adsense advisor around to provide feedback before I create landing page

thanks
steve

[incrediBILL]

OK Google - SCREW YOU!

Why in the hell would I let people target my site directly when you won't even tell me the profit share and I can't set my minimum CPC or CPM rate?

I disabled thie crap as fast as I'd disable SITE TARGETTED ADs if you putz's would let me.

BTW, looks like they're off to kill AdBrite with this move.

[edited by: incrediBILL at 9:44 pm (utc) on Nov. 18, 2005]

[malasorte]

Where can you see this in your account? I see no change...

[incrediBILL]

Click on MY ACCOUNT, it's a new option "Onsite Advertiser Sign-up" at the bottom of the page.

You're OPTED-IN by default.

[AdSenseAdvisor]

Hi steve40 -

To answer your question, this is an extension of site-targeting. Advertisers who want to advertise on your site through the Onsite Advertiser link will bid on a CPM basis. This bid will still have to compete against other CPM and CPC ads available through AdSense to actually display on your site.

In practice, this should generate more revenue from your AdSense inventory by capturing advertisers at their moment of interest in your site.

-ASA

[GeorgeK]

AdSenseAdvisor: It would be really great if we can upload a separate logo and description for each of our sites (perhaps it can be handled on a channel-by-channel basis). I have 3 sites using Adsense now, with 1 getting 99% of the revenues/traffic, so I decided to just use its logo....but that means prospective advertisers visiting the other 2 sites will see the wrong logo and description.

[GeorgeK]

incrediBill: I think we're better off with this feature, as 100% of the advertiser's initial budget would be spent on our site, instead of being spread out amongst our competitors and ourselves. They'd still have to compete on bids with other advertisers, etc.

[moTi]

long awaited nice feature..

i'm opted in here in germany, but no ad link on my pages..

[AdSenseAdvisor]

GeorgeK -

Thanks for the quick feedback! I'll make sure to pass this and any other suggestions collected on this thread along to the team working on Onsite Advertising.

-ASA

[david_uk]

Bill - "If you'd prefer not to participate in Onsite Advertiser Sign-up, you can opt out before it starts by visiting the My Account tab."

It's opted in by default, but you CAN opt out.

I'm going to give it a go. I guess if it doesn't work then publishers will be opting out in their droves, so G will have to re-think.

On the other hand it might well work! I'd rather have advertisers target me that one of the scrapers their ads appear on if they opt into content. They might spend more money on my site if it works for them than they would have done overall in content.

I take it we *can* opt out if we find it doesn't work?

[incrediBILL]

incrediBill: I think we're better off with this feature

For those of you without direct advertisers, this could be a good thing.

For me, I had a couple of beers @ lunch and this was a buzzkill.

I opted out the minute I saw this mess and I'm so close to opting AdSense off my web site it will be amazing if it's still there in the morning but I'm not sure YPN will replace them but I'm sure thinking about it.

[AdSenseAdvisor]

Hi David!

Yes, we obviously encourage you to try Onsite Advertising and believe it will only add to your site monetization. However, if you decide you'd like to opt out in the future, you can do so at any time within your AdSense account.

-ASA

[carguy84]

Edit, nvm I'm a moron.

[jomaxx]

I agree with changing the description domain-by-domain. That would make it much easier to write a proper description for those of us with multiple domains.

Also, site targeting is a great idea and IMO people would promote the bejeezus out of it if only publishers were given a higher proportion of the resulting revenue. This only seems fair since in a large degree we are bringing the advertisers and/or revenue to you, instead of the other way around. The way things stand now, there is a persistent perception that site targeting hurts a publisher's revenue. There should be no scenario or loophole that allows this to happen.

[edited by: jomaxx at 10:45 pm (utc) on Nov. 18, 2005]

[david_uk]

Thanks ASA.

Clearly we a choice. If we don't think it works we can easily opt out - UNLIKE cpm ads, Random Pricing(tm), Stupid click prices, daft targetting, email replies direct from the Google fortune cookie generator and all the other things we love about Google!

I'm personally keen on the idea, and knowing it's easy to ditch it is very helpful. However, my wife (who is more of a cynic than me) pointed out that Google new features that benefit publishers get dropped from your site the moment you start to gain. E.G. optimised ads. They worked for us, but we don't see them any more! Maybe they don't work for Google?

[Celicaphile]

>>UNSUBSCRIBED<<

No Thank You Google!

I provide my own in-house advertising & don't need you soliciting on my own sites. There are certain benefits that my sites sponsors get that you cannot provide and I do not want anyone to get confused. I think it's complete BS that this wasn't announced better and we're subscribed by default. Again, No Thank You!

[incrediBILL]

Celicaphile, nice to see another voice of reason in this sea of insanity.

[AdSenseAdvisor]

Since this launched today, I'm sure everyone is still getting acquainted with the feature. One important thing to point out is that if there are specific advertisers you'd prefer to negotiate with directly, you can block them from bidding on your site through AdSense by using regular URL filters.

This feature is meant to complement the pool of advertisers bidding to display on your site through AdSense, not replace your existing advertising relationships. Onsite Advertising is intended to provide a quick and easy way to open up direct bidding to smaller advertisers at their moment of interest, allowing them to bid specifically on your site rather than on the entire AdSense for content network. This should result in greater revenue for you.

[jomaxx]

FWIW, I've disabled this option until I see how exactly the revised format will appear in the ad blocks I use.

In the one example I found in the Google documentation, they have "Ads by Google" at the top and the "Advertise on this site" link at the bottom. I'm trying to figure out where they're getting this extra space from in the rectangular ad blocks and also in the banner-size block which I use quite a bit.

[edited by: jomaxx at 11:14 pm (utc) on Nov. 18, 2005]

[steve40]

AdSenseAdvisor
Thanks for the feedback , I am afraid from all those who have had their sites targetted with CPM the only feedback I have seen has been negative from those publishers that are targetted.

I do have one question which may have been answered before , with CPM is the add that is targetting the site the only add that is shown or does it have to compete with the other adds in ctr etc. etc. so targetted add would always not be at the top of the adsense block .

Also due to using CPM this could well mean that add will not be fully targetted to the page it appears on

sorry for the questions and hope I worded them correctly but I am sure others have the same concerns

steve

[Rodney]

I have my own direct advertisers and this still seems like a nice idea (although they need customization per SITE not per ACCOUNT).

Just because advertisers buy ads at Google doesn't mean they will stop advertising on your site directly.

In fact, in my case, I have advertisers that buy with me directly and still want MORE ad exposure. This will give them an easy way to do that by allowing them to advertise in my existing google ad block placements.

I would like the $20 bounty if I'm sending them a new adwords advertiser though, especially if that new advertiser decides not to advertise on my site, but still spends money on Adwords.

[aeiouy]

I think it is a good idea. More options and oppportunities is ALWAYS a good thing. I will second, third or fourth the desire to be able to create landing pages per web site.. Or at least url category or something like that.

[AdSenseAdvisor]

Hi Steve,

I'm happy to answer your questions.

CPM ads, and therefore ads bid on through the new Onsite Advertising feature, won't automatically display on your pages. They still have to compete against all other ads in your site inventory, including CPC ads. The ads determined to hold the highest revenue potential will appear on your site.

With regard to your question about relevancy, when a CPM ad appears on your pages, it's because a particular advertiser has seen your site and feels your audience would find the ad useful and/or relevant. If you disagree, you can block the ad using Competitive Ad filters, just like you can block unwanted CPC ads.

Hope that clarifies!

-ASA

[edited by: AdSenseAdvisor at 11:25 pm (utc) on Nov. 18, 2005]

[Broadway]

>>I think it's complete BS that this wasn't announced better and we're subscribed by default.<<

I'm not sure I'm capable at this point to understand if this is a good change for me or not but this "subscribed by default" detail reminds me of the early days of Adsense when Adwords advertisers were default participants in "content". Ah what wonderful days those were for us publishers.

[steve40]

AdSenseAdvisor
Sorry if i am a bit thick does this mean if we have a 4 add block the site targetted add will just be the only add showing or one of the 4 adds in the block

also my own concerns are that the adwords - MFA sites will jump on this as a bandwagon to get very cheap clicks and exposure luckily my sites have not suffered from this over the last 6 months ( i made decision not to implement blocking ) hoping that market forces would stop them on my site which it has but I am concerced that this may open it up beyond market forces coming into operation .
I am not trying to be negative to the new option but do not want to be opted in if i do not know the implications

steve

[LeChuck]

You ought to be able control this on a per-site basis. I think this will be a boon for small sites that aren't able to attract site advertisers on their own.

Hey ASA, you could integrate that with the domain whitelist feature you guys should be working on :)

Read this please: [webmasterworld.com...]

By the way, it would be great if we were able to control this in a per-channel basis. For example we could give them the leaderboard for CPM but keep the skyscraper for CPC.

[edited by: LeChuck at 11:56 pm (utc) on Nov. 18, 2005]

[sailorjwd]

Will we be able to tell who has targeted our site?

Is this only image ads or could they mimick 4-up text ads?

Did I read that they will target to specific pages on my site or not?

[AdSenseAdvisor]

Steve -

The combination of ads representing the highest revenue potential for you will appear on your site at any given time. So for example, if you have a 160x600 skyscraper (http://www.google.com/adsense/adformats) appearing on your site, there are several combinations of ads that could appear.

If our technology determines that a block of 5 CPC ads represents a greater revenue potential than 1 CPM ad, the 4 CPC ads will display. If the CPM ad represents a higher revenue potential than the block of 5 CPC ads, the CPM ad will appear.

[nutsandbolts]

Strange product launch! Why would Google not give the option to create a unique landing page for each web site instead of the entire account?