Forum Moderators: martinibuster
Shouldn't my earnings have increased with the retention of return visitors and increase in quality traffic (note: I advertise my website in local newspapers).
Please elaborate. Thanks.
You've talked about the changes in percentage terms, but without knowing your approx. earnings it hard to know how signficant those changes are. A site that makes $20/month and has changes like that could just be seeing normal variation. But if you make $20,000/month, something has definitely happened.
I usually make around $17,000.
I have none and make do with 3k monthly.
For what its worth mines up about 5 to 10 percent this month.
How long have you been in AdSense? Return visitors can actually be a negative, as they stop clicking on ads they have seen before. I saw this happen when I'd been in the program a few months. I actually decided that certain popular pages that are generally popular with returning visitors should not have ads on them. And when I add new content, which I then announce on an email newsletter, I generally delay putting ads on those pages until the new pages have been up for a week or two.
You said earnings are down. Earnings are based on your EPC and your CTR, of course. So is EPC down, CTR, or both? You can't post details here but you should be looking at such details to figure out what is happening. If it's CTR that's the largest part of the drop, then I'd conclude that it's the effect I described above that is to blame. If it's the value of a click, then look into channels. Are some channels down more than others? If so, why?
Break things down, look at visitor behavior if you can--where they go, how long they stay....
