This is becoming ridiculous

[PalX]

Some numbers (fake) from last month comparing them to this month:ý

ý56 clicks = 16$ (Last month)ý
ý48 clicks = 2.80$ (today)ý

[dzcap]

Something more ridiculous are the 1 cent clicks down from mid 20s.

[GalaxyBay]

This is strange, my website is gaining in unique hits but I'm sending more clicks to google then ever per day even though my CTR is dropping. Yet I was making more with less impressions and higher CTR? Can someone make sense of this?

[dzcap]

This is not strange, it is a DAILY occurence! I increased traffic, more visitors = more clicks, but somehow I am getting LOWER revenue, a lot lower actually. Then I increased the CTR to offset the "smart" pricing and BOOM! EPC drops to 1 cent per click.

They need to let publishers set a limit for minimum EPC, advertisers have it, why not publishers?

[ebuilder]

I'm telling you guys it's a dead horse. Take what you get and spend the rest of your time finding other ways to monetize your site. You are wasting the only resource you have available to you, TIME.

[Swebbie]

::::: PSST! ::::: YPN YPN YPN

Let's keep it our little secret, ok, but YPN is improving their ad targeting by leaps and bounds. 2 months ago, I made 95% of my income from AdSense. Today it's 90% from Yahoo. Join us!

[hunderdown]

I'm really puzzled by these threads, which come along constantly. I've been in AdSense for two years, and yes, my EPC has gone up and down, but it has done this slowly. It hit a bottom in Sept. 04 due to smart pricing, but I've built it back up again (the range for my EPC, not to say too much, has been within a few cents of a number between 10 and 50.).

Last month I made four times what I made in Sept. 04, with only a little more traffic, through a combination of better CTR and a higher EPC.

Down isn't the only direction, in my experience. But maybe it depends on the type of site?

[internetguy]

Fourth day in a row with lower eCPM (by about 50%). Thank goodness for YPN!

[fearlessrick]

I agree, it's a dead horse. My stats today, when they are not stuck like they've been for the last two hours, are what I can only call horrible. Worst in months on the day I sent out my newsletter and traffic is roaring.

Google is really screwing the goose.

[ebuilder]

How can you be puzzled by these threads. Look at the front page ot this forum, 90% of the titles are "it's going up, no wait aminute it's coming back down."

It's non-productive regardless of the type of site. Heh, adsense has been very good to me. And even as big of a shill as I am for Google, (my license plate says GOOGLE 1), even I get caught up in the Rome is burning process.... I finally said, enough, the last 3 days have been the most productive 3 days I have had in a longtime. Adding content without concern whether or not the adds would change from blue widgets to green because of an article.

Good Luck All.

[mark41185]

can someone tell me if i can put yahoo ads on a page along with google ads? or at least have some pages of my site with google ads, and other pages of my site with yahoo ads?

[jomaxx]

FWIW, I just checked my stats for my two main channels (two very different websites in terms of subject and bid value and CTR).

I'm sure this isn't what you want to hear, but both sites are essentially unchanged over the past year. Yep, for the past 12 months I have earned the same CPC and CPM, within statistical variation.

[jonathanleger]

I hate to be another bubble buster, but I continue to add pages and get more clicks, and my revenue continues to rise as well.

[elfred]

I'm sorry, but I don't agree. In the past I was on the right side of the river looking at people telling they were losing money and blaming the latest Google update. This time it's my turn to correlate a huge decrease in earnings with the latest Jagger Update. My opinion is that Google updates change the "view" AdSense has about our website.

[dzcap]

We're talking about increasing traffic, why does revenue go down when you increase traffic?

[jomaxx]

When the CPC falls this far I wonder how are you getting increasing traffic to your site? Natural search engine growth, advertising, buying traffic, funnelling traffic from other websites?

[Nitrous]

>>> We're talking about increasing traffic, why does revenue go down when you increase traffic?

Because the traffic is less targeted. Traffic alone if not really well targeted is completely useless

I got a few thousand per day extra on one site recently from a very popular blog site. That sites traffic trippled fof a week. Clicks improved only very slightly, epc fell very slightly, net income remained the same. As expected.

If your traffic is not looking to buy what your ads are selling then you are wasting your/googles/advertisers time.

[AlexMiles]

There really is something wrong. Either I'm waiting for a click dump thats not coming, or targeting has been off these past three days.

I'll give them another four days to sort it out then thats it. 90% of my Adsense ads will be gone.

[hyperkik]

The number of clicks cited in the original example is way too small to extract meaningful information.

[dzcap]

These are just the same type of visitors, only there are more of them. I don't see why EPC always drops when my sites get more traffic. They are penalizing me bringing them more business? Doesn't make sense.

[rfontaine]

It could be that crap sites are finally getting their due: poor returns on adsense

[dzcap]

give me a break..high quality sites are being punished too!

[fearlessrick]

Really...

[icedowl]

There really is something wrong. Either I'm waiting for a click dump thats not coming, or targeting has been off these past three days.

I have been seeing very, very bad targeting today. Ads that have absolutely nothing to do with any page of my site have been alternating with the targeted ads. There are times when both the adblocks and adlinks are about a topic that is totally unrelated, there are times when only the adlinks are off topic, and there are times when the adlinks and one adblock are off topic but a second adblock on the same page is correct.

It's totally weird. It's totally broken. And I have had enough of the experiment where they intentionally put 1-3 ads in a 4 ad adblock. It sucks.

[kartiksh]

Somthing is wrong. ctr is more or less the same but the earning is down 50% till now compare to last month.

[fufu]

1. more traffic, more visitors, more clicks == less eCPM == less revenue

2. same click, but less eCPM at weekend than weekday.

both of them are really frustrating!

[jetteroheller]

I hope on the Dallas solution

That all the stats from November are declared as a nightmare dreamed by Googles computer network, and we see the real stats :)

[dzcap]

fufu, I am getting the same thing. More traffic = less revenue, real smart..

[rfontaine]

All I said was "It could be that crap sites are finally getting their due: poor returns on adsense."

Feeling guilty?

[elfred]

rfontaine, I think what we say is the result of our experience. In the future you might have experienced further and you might read, written by somebody with a different level of experience, what you are writing today. I whish you never get the additional experience that some of us gathered over time :-)