Forum Moderators: martinibuster
Between 1 and 2am, I had 5 times my normal CTR,
but only 25% of normal impressions.
In the night only 30% of my normal night time CTR.
Stats had been the last 27 hours a wild up and down.
So just look at it after some days.
Higher CTR, lower EPC.
I remained with the changes at EPC climbed a little bit all the summer.
I would remain with the higher CTR and wait EPC to recover.
What I see today are not statistics, that are sadistics!
I think there is something wrong or complete messed up.
I have normal very stable statistics. No big jumps up or down. Just constant development.
But since yesterday big jumps up and even more jumps down.
One hour is the impression count strange
Other hour CTR
Next hour EPC down to 40% normal.
So remain with Your changes, until I state, that statistics look normal stable runing.
Increase traffic: revenue drops
Increase impressions: revenue drops
Increase CTR: revenue drops
Smart pricing rules...
What a load of crap. I only increased CTR by .2% and immediately gets hit with smart pricing, revenue dropped 60%.
Now you're saying you increased CTR by 200%. Which is it?
Dave Naylor
I gave all my sites a completely new look over the weekend, yesterday everything tanked adsense-wise. Today, things picked up again.
If you have a lot of regular traffic, give them time to get used to the new look - if the changes are big ones, they might be more interested in the new layout than in clicking for a couple of days.
Now I have reversed the layout change and I am still getting 1 cent clicks! I dealt with this crap 3 months ago, never thought I'd have to go through it again. I am pretty sure for the next 1-2 weeks or as far as next month, I will be stuck with 1 cent clicks.
I think I am going to use YPN, but I don't know what I'll do if that doesn't work out. Will google become suspicious if suddenly there are no impressions and then a few days later it return to normal? Because I am only planning to test it out and would need to switch back if it performs worse.
- I don't think changing your CTR by 0.2% in itself could possibly have an effect. You'd probably have to pull together months of data just to measure your average CTR that accurately anyway. That's not to say the change didn't have some other consequence with respect to ad targeting or smart pricing.
- Smart Pricing is supposedly recalculated weekly. I don't think we know this for a fact, but if it's true then data from your most recent change, and maybe the one before that, wouldn't have had time to filter into the system. Maybe it's a change in user behaviour or where your traffic is coming from instead.
- Did either of these changes involve adding ad blocks? AdSense pricing is based on competitive bidding, so the more separate ads on the page, the less you'll get paid per click on average.
