how much paid per click?

[hermes]

I was wondering - if I was to do adsense on my website - how much would google pay me per click through (on an adsense advert)? Is there a set one size fits all amount? Or does it vary, and if so, what are the dependent parameters?

Would be v.grateful for advice.

[medowl]

Yes, it varies. It could be only a few cents for a click, it could be a few dollars. Sometimes public service ads are displayed (unless you disable them) and the website owner gets nothing in that case (except the satisfaction that their space helped a non-profit agency). Google has a rolling electronic auction for the price of keywords. Just like an airplane ticket, two people can pay very different amounts for the same thing, depending on how bad they want it, how much they shop, etc.

One factor is the subject of your site. The ads are chosen based on the audience, as Google deduces it from the words on your page. If your site attracts ads for keywords where the advertisers compete heavily, your pay per click goes up.

Another factor is 'smart pricing' - look for a thread here that discusses that.

[Essex_boy]

varies someone I know claims her site receives around 5c through $1.20 a click.

[NoLimits]

Clicks scale from as low as a fraction of a penny, on up to as high as an advertiser is willing to pay.

MAX = Advertisers Max Bid Amount
SP = Smart Pricing Discount
PS = Publisher Share
GS = Google Share

(MAX - SP) - GS = PS

Everyone agree?

The reason I don't have +/- SP is because it can't "raise" the Advertisers max bid. The most benefit a publisher can gain from Smart Pricing is the advertisers full bid amount.

[hermes]

what is the most that people are getting from clicks out there? per click.

What kind of content websites gets the most money per click for their adsense adverts?

[malasorte]

"What kind of content websites gets the most money per click for their adsense adverts?"

I don't think you will find many people willing to share that :)

[NoLimits]

"What kind...."

The ones that convert well for advertisers, and receive droves and droves of traffic.

[hermes]

ok. was maybe a bit of a stupid Q. In relation to what content works well.

But is anyone prepared to give me an idea of what they are getting per click? I would really like to populate this equation with some typical numbers.

(MAX - SP) - GS = PS

I appreciate - "typical" - is difficult. but anyone that could share their experience - that would be v.helpful.

I am particularly interested in GS and SP. What are the numerical ranges for these? If I know that I can look up the MAX for some keywords using the adwords tool - and then estimate (+/-) what PS would be for a site targetted to these keywords.

[jahfingers]

You'll find over time that SP is the only number that matters (and traffic) for publisher revenue, no matter what topic you choose. So build quality content that converts for advertisers, or try different advertising campaigns.
GS = 0-100%, sorry I don't know and nobody else does, except Google.

[pompousjohn]

If you want a fair idea what you will get per click,

1) get an adwords account

2) go through first few steps to setup an adwords campaign as if you were trying to drive clicks to your site (keyword targetted campaign)

3) look and see how much people are paying for the keywords that drive traffic to your site

4) You will get about half that amount per click for the ads on your site, depending what keyword or phrase in your content triggered that ad being served.

For example if "antique widget restoration services" is one of the keywords people search for to find your site, make a campaign targeting keyword "antique widget restoration services".

If "antique widget restoration services" requires a minimum bid of .50 then chances are you will get .25 for clicks on ads that trigger because this phrase shows up on your site.

[NoLimits]

I believe that there are figures floating around somewhere that show Google Share as 30%. Don't quote me on that, but from what I remember - from Google's quarterly earnings or something similar, someone was able to make an educated guess... I think I remember it as 30% - however this is all speculation anyways.

The Smart Pricing end of things is a little vague at this point.

What we do know for a FACT is:

Conversions play a role in how much of a deduction your clicks will suffer from Smart Pricing. While Google states that your CTR does not have an impact on it, indirectly it has to.

That is all I know to be factual, "from the horses mouth" in regards to Smart Pricing.

[NoLimits]

I will agree with you to an extent PJohn.

Some advertisers manage to get much lower rates due to having extremely high CTR for a prolonged period of time.

Chances are, if it's something you don't actively bid on - the minimum you see is much higher than the minimum of those who have been actively targeting the word/phrase with good results.