New AdSense case studies added

Including a site by a WebmasterWorld member

[Jenstar]

WebmasterWorld member RobinL [webmasterworld.com] has one of her sites featured [google.com] in one of the new AdSense case studies [google.com] just added.

"AdSense ad link units are a very smart way to find space and increase ad exposure. In some cases, these units have provided as much as a 300 percent increase in revenue."
Robin Liss
Founder

AdSense has now split case studies into beginner and advanced, which makes it easier for publishers who are well immersed into testing AdSense to focus on those case studies that detail advanced techniques, rather than just the general basic case studies.

A total of three new case studies were added.

[Tiebreaker]

Kudos to RobinL :-)

The most interesting thing about that for me is that Google is obviously completely cool about you having 4 websites of very closely related content and linking them together (although the linking has been done in a sensible, restrained way of course).

There must be a fair degree of content overlap between those sites - personally, I would have been a bit worried about duplicate content penalties - but then again, I do tend to be a bit paranoid!

[dzcap]

Simply amazing and he is not even 21 years old yet! He probably already accomplished more than the average working person in a lifetime. Very motivational for me.

[Jenstar]

He is a she ;)

[hdpt00]

Would like to see how chitika performs on those camera sites.

[Frequent]

Here, here... let's see some Chitika over there.

Freq---

[Paris]

I just caught the thread claiming that she was still 20. That means she started the site when she was only 12! Stunning achievement -- and it just goes to show that the Web truly is the great leveler.

[MikeNoLastName]

>The most interesting thing about that for me is that Google is obviously completely cool about you having 4 websites of very closely related content and linking them together

I also find it interesting that under such close scrutiny they didn't bust her for violating the TOS by having more than 3 ad units on a single page... tsk, tsk Including the home page!

[davidof]

I notice that the lhs menu sky scraper is a long way down the page. On one of my sites this seems to result in a low CTR although this site has very long pages - I would have thought splitting pages into smaller chunks would make sense in terms of keyword targetting and AdSense relevance.

I notice she uses link units, I've been experimenting with these in the same space but have not been that impressed so far.

Just some random comments.

[Jenstar]

>> having more than 3 ad units on a single page

I would be willing to bet AdSense gave her permission to run more than three, they have done so for some publishers.

[MikeNoLastName]

Must be nice.

[RareWS6TA]

sounds good. Looking at the sites, they look busy, but forums have too many price grabber ads, which separate 'every' post and have a lot of white space around them. a little annoying, but OK. the 4 sites, with so many ads, must be ca$$ cows. congrats :)

[Jolly_Roger]

Her middle ad on the home page is wider than a banner, but narrower than a leaderboard. I'm guessing it to be about 600x90. It's showing 3 ads and I would just _love_ to have access to that. It's not one of the ads available to me on the ad formats page, however. :(

Does anyone know about this ad format? I'm assuming it's only available to selected publishers.

[Heartlander]

Am I missing something?
For all the praise about the Adlink units (and combining them with the banners to draw more attention to them), I didn't see any on Robin's site.
Hmmm...

[RobinL]

Hey! I just found this thread, thanks for the support. And for the record, I am now 21!

Hehee, I wonder how much of a benefit we get from those links in the case study to our sites?

[emodo]

Woohoo! Go Robin!

Have any tips for the rest of us?

[Hobbs]

Anyone else here tired link units below leaderboards and seen good results? Looks like G is trying to promote this concept, my experience with link units have not been too good, feedback please?

[florinus]

Well done Robin, two thumbs up for you and your team.

[Freedom]

I just tried to click on one of Google's links to her site and it doesn't work. Someone forgot to type ht - the href starts out: tp://herwebsite.com

Guess she won't be getting any PR or traffic to that website from Google.

[RobinL]

freedom, thanks for that... I'll email them about that. Those links are important.

I really found a big bump with those under-leaderboard links. I think they perform really well. I also really push borderless ads, they help a ton too!

For us the balance is keep adwords on the page when our internal ad sales team sells ads which pushes google out.

[edited by: RobinL at 6:37 pm (utc) on Nov. 21, 2005]

[RobinL]

As for the alternative format sizes, they let some publishers use those but you need special permission :-) Same for more than 3 ads on a page.

[Hobbs]

thanks Robin, best of luck to you.

Anyone else tried links units below leaderboards with success?