November 2025 Google Search Observations

[gatormark]

@Micha

Are you able to block all traffic from China and Singapore? That's what I do. It helps a lot, but doesn't stop the bots since many Singaporean and Chinese companies own servers in the USA. I'm talking to you, Alibaba Cloud.

[shadowlight]

In 2025 Google is simply unable to rank websites. And AIO spam is big problem on top of that (and on top of all the other googlespam).

Do you think they may have handed over control or a big portion of control in ranking decisions to AI? This could account for this, or maybe its intentional to push businesses to advertise or maybe both?

Who knows, its one big mess.

As long as the advertising revenue is flowing into their coffers and number of searches is increasing then it will be all good for G. Meanwhile on mobile:

AD
AD
AD
AD
AIO
Organic
Organic
FRPS
PAA
AD
AD

No prizes for guessing which elements of the SERP are the smallest.

[Micha]

Well, according to Sistrix, my news site has been plummeting for two days. The ranking is completely collapsing. (I have no idea if this is true; I'm slowly losing faith in these tools because the fluctuations have been severe in recent days). The shop is still generating some revenue, but it's not much, and I'm also struggling with armies of bots.

[seokees]

Well, I don't use ranking tools much these days. But the s console seems quite stable in rank, few avg drop rank. But if I look at 3 different traffic tools, the serps itself and the conversions it has gone downhill since 24 - 25th Nov, just like with a lot of people on here, seroundtable and reddit for what is worth. My drop in rankings are not isolated incidents I think. Just beeing mangled by the algo, like other sites.

[Chris travel 30]

Just some minutes ago I had a look at an article I pubslished on 24.November, about Christmas Markets in Elsass Region (Germany/France), and 95 % of the incoming search traffic is NOT from goggle. its from bing, yahoosearch, ecosia, qwant, even chatgpt and perplexity. To me, it seems they are pushing down publishers on purpose.

[Micha]

@chris I agree, i.e., all publishers except Tageschau, T-Online, and whatever the big ones are called. They currently rank high on Google with every piece of nonsense.

[RedBar]

Every day I am adding MS Azure IP blocks for brute force WP attacks which is comical since I do not even use WP.

Ok, so I may be block a few genuine users however I am now taking the Big Tech atttude of "I don't care" since they won't clear-up the mess they've created therefore I will.

Nerdy ? Yeah however I am also finding it quite theraputic as I daily see less and less garbage ... One small site has seen a 66% reduction across all metrics in November yet no difference with genuine user engagement.

[Chris travel 30]

GSC: Is someone else seeing that the indexed sites in GSC haven't been updated since 18. November? Seeing it for all my domains

[christianz]

I may be block a few genuine users

I know exactly how many - zero. There are no genuine users with Azure IPs.

[RedBar]

There are no genuine users with Azure IPs.

I had assumed that quite some time ago however do you have definite proof of this?

Also, is there absolutely any reason whatsoever for AWS constantly scraping?

[System]

New month, new thread here: [webmasterworld.com...]

[edited by: not2easy at 11:15 am (utc) on Dec 1, 2025]
[edit reason] New month, new thread [/edit]