Forum Moderators: Robert Charlton & goodroi

Does Google penalize my site? Traffic down little by little

         

Caps

6:27 am on Aug 18, 2025 (gmt 0)



Hi Guy,

Lately my site’s traffic has been gradually declining. In Google Search Console I initially saw impressions rise while clicks fell, which made me suspect that Google's AI overview (the search results snapshot) might be diverting clicks away from my pages. Now both impressions and clicks have dropped.

Could the site have been penalized by Google, or is there something else I should check?

Thanks,

not2easy

11:15 am on Aug 18, 2025 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Others have been noticing the same kinds of changes for months, here are their observations for this month: [webmasterworld.com...]

It is happening to most sites.

Brett_Tabke

11:39 am on Sep 28, 2025 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



What does GSC say? Any problems indexing?