July 2025 Google Search Observations

[Martin Ice Web]

And like every time, google lies about he start of this core update. It definitly started on friday.
And again it rewards old fashion, low content, bad html websites. Even websites with no pics or pictures smaller than 300 width are rewarded.

[edited by: not2easy at 11:55 am (utc) on Jul 1, 2025]
[edit reason] New month, new thread [/edit]

[saladtosser]

Seeing *huge* SERP position shifts today, anyone else? Looks like sites hit by June core update being hit harder!

[ichthyous]

Definitely a reversion of the recent higher traffic, with a big drop in UK traffic again. This isn't following the June pattern for me, it's following the pattern of dismal traffic from June 24th through the entire month of July, except for the last week or so. In the last week, traffic skyrocketed and it resulted in the first decent inquiries for the entire month of July...one after the next, all within 48 hours. So that's where my business is at with Google...you get very brief bursts of much higher traffic where you can hope to get some visibility and new customers, then it just drops back to the old pattern.

Also, I noticed that Google keeps dropping large batches of counted backlinks...thousands so far. The sites and the links are all still up and active, but Google isn't counting them anymore.

[Micha]

@ichthyous Could this perhaps be due to the fact that Google's AI search was launched in the UK a few days ago?


After a few really bad days, things are running reasonably well again for me, and Google traffic has picked up somewhat (let’s see how long that lasts). Certain areas of my news site are seeing significantly less traffic, I suspect that’s due to the AI responses. However, news traffic is surprisingly good at the moment. The shop is a strange mix: nothing one day, extremely busy the next, and so on. It’s enough to survive, but not to live on, as they say.

[System]

New month, New thread at: google/5123981.htm [webmasterworld.com]

[edited by: not2easy at 4:17 pm (utc) on Aug 4, 2025]
[edit reason] new month [/edit]