I have a 2022/2023 HCU affected site that recovered roughly 75-80% of it's traffic in the August 2024 update (I 410'd a lot of content). Everything was going well until late last week, and it has started bleeding off daily users from Google search which is continuing as I write this and it's down roughly 25% of traffic from Google search week over week.
Site is 6-7 YO USA, lead-gen through internal process, industry-expert content and useful tools to help users. Roughly 250 pages (down from +350 before HCU), 1,500-2000 highly engaged, end of journey (ready to schedule) daily users with very specific content that meets their very specific need.
The majority of queries I seem to be losing it on, are generic queries that are very broad versus targeted to the page content. ie: Instead of ranking P2 for "widgets" with a 50k monthly volume, it's dropped to P35 - but "blue twisty widgets for kids" which only has 250 monthly search volume, went from P35 to P1. Even so, conversions are roughly 25% down.
On the other side of the coin, I am seeing a noticeable increase of referrals from Bing (again), gemini.google.com, copilot.microsoft.com, and chatgpt.com, which I assume are from people testing out the new GPT search engine.
I'm also USA only and block other countries completely in Cloudflare with a full-stop block, or a challenge block to assure they are human and the past week has been all about politics, so maybe the users will return.
[edited by: mhansen at 8:46 pm (utc) on Nov 8, 2024]