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How to view the role of Press Release in SEO?

         

Lori_Kain

3:39 pm on Aug 14, 2024 (gmt 0)



I have been wondering whether to publish a press release, because the press release only has nofollow links or even no links. Does anyone have any good suggestions?

Mark_A

9:50 am on Aug 15, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



A few years ago I hired a PR specialist to promote our capabilities. over a period of 6 months they achieved 65 published articles for us, many of these were online, with inward links to our website. Looking back at various campaigns I have done this one was definitely good value for money.

Lori_Kain

11:01 am on Aug 15, 2024 (gmt 0)



Is there any positive data feedback?

Mark_A

11:47 am on Aug 15, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How do you mean Lori?

Back then, it helped us increase our Page Rank.

Kendo

11:39 pm on Aug 15, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Was the press release published on blog type sites or a PR news wire?

There are some news wires with good reputation that feed news outlets but even their ranking has dropped over the years. Costly but still better than posting on "paid listing sites".

sanjeevk89

10:45 am on Aug 16, 2024 (gmt 0)

Top Contributors Of The Month



Google does not recommend using Press Release sites for SEO. Instead, focus on other mediums like social networking sites, influential marketing, and guest posts.

Kendo

12:15 am on Aug 18, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are news sites considered to be "press release" sites?

Rlilly

12:47 pm on Aug 18, 2024 (gmt 0)

10+ Year Member Top Contributors Of The Month



If its really News Worthy, then pay for the Press Release with a business wire. Because editors will pick it up and publish in focused publications. They might even change the wording and hence you get links in authority publications related to your industry,. Press Releases can never hurt, but can help..

Mark_A

10:13 am on Aug 22, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not everyone can write a press release. Best is if it is written by a journalist (tech journalist if technical) and has a professionally taken product photo. The editor concerned should feel they can just insert the release directly into their publication with no further work required.