According to reports in the NY Times, and, in part, some of Google's own PR, it's scrambling to play catch up with Microsoft Bing's new AI-based search engine, and is in danger of losing a major customer for search.
Its working on a new search engine, and the project is called Magi.
The reports suggest the search engine will compete with Bing and ChatGPT, and is adding features, including increased personalization. I'm not keen at all on further personalization for a number of reasons, imho.
[
businessinsider.com...]
