I am in the dating advice niche for quite some years already. And the last half year a lot of stuff is not really adding up.
I'm curious if anyone has some thoughts about this.
First, I am seeing a loss of traffic over the helpful content update and update a few days ago.
Some articles lost 50% of traffic while they are still on #1 on their main keyword and longtail (according to search console, ahrefs, etc).
This doesn't make sense to me at all and makes it hard to decide what to do. Anyone any clue?
Another thing: my site does quite well EEAT-wise I would say compared to competitors. (not much backlinks except for some press, but none in our branche have in my country).
However, I see two types of sites starting to rank above us:
- Big sites about 100 different things (cosmopolitan for example). Of course high authority in backlinks, but totally no authority in our market. That's weird.
- Smaller sites in my niche with very short superficial articles. Sites that don't have any off-site presence, show no experience, don't do content hubs, etc.
This might be explained due to Helpful Content update. Our articles are longer and detailed (which you might consider good) but apparently google wants supershort articles with no deph at all, that give an instant answer. Even if sites have no topical relevance or strong EEAT.
It's in some way the opposite what we recently hear. So I am curious what you guys make of this.
