Links from ads

ad stats

[Kendo]

I have been monitoring hits with referrers to trap live stats, and one thing that stands out is double hits from Google ads, mostly by mobile phones. If they are hitting my page twice then Analytics might be showing inflated click through.

I also notice floods of hits from Google Ads within seconds, all using with the same user-agent but a different IP. The first thing that comes to mind is what?

[goodroi]

same user-agent but a different IP

If they aren't using a Google IP, it could be a scraper pretending to be Google in the hopes of not being shut down.

[not2easy]

Or one of many cloud VPNs. I see browsers pushing them. In some areas, mobile carriers are bouncing around IPs also. It depends on the UA/activity you can see whether to call bot or human.

[Kendo]

I am talking about hits (click-throughs) on Google Ads... I pay for those hits!

[Wilburforce]

I pay for those hits!

The important question is whether you are being charged for them. Double hits from mobiles might be e.g. because of load speed - how quickly do your pages load over a slow 3G connection? - and the user hitting the link twice, but it doesn't matter much if you're only being charged for one request.

Rapid bulk hits from the same UA via multiple IPs smell more of attempted sabotage. I've no idea what G does to filter that kind of stuff, but if it's likeky - especially if you're being charged for it - you could start by looking at [support.google.com ], if you haven't already.