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Google Adds Site Names on Mobile Search to Aid Identification

         

engine

11:28 am on Oct 17, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google has said it's adding site names to mobile search with the objective of making it easier for site identification.
Google Search relies on a variety of sources to identify the site name for a search result. To indicate your preferred site name, you can use structured data on your homepage to tell Google what the site name should be

https://developers.google.com/static/search/docs/images/site-name.png

[developers.google.com...]

Featured image: webmasterworld
developers.google.com
Introducing site names on Google Search     Google Search Central Blog     Google Developers

Sgt_Kickaxe

3:43 pm on Oct 17, 2022 (gmt 0)



The markup...
<html>
<head>
<title>Example: A Site about Examples</title>
<script type="application/ld+json">
{
"@context" : "http://schema.org",
"@type" : "WebSite",
"name" : "Example Company",
"alternateName" : "EC",
"url" : "https://example.com/"
}
</script>
</head>
<body>
</body>
</html>

Now switch "name" to "BEST ANSWER" or "BEST OFFER" or similar and you're golden. Your site "identifies" as BEST, right?

This is going to make for some weird looking SERPs most likely. Confusing too as people go full clickbait in yet another new way. You know they will if it works.