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Any SEO Harm From Incrementally Pushing a Redesign?

     
2:23 pm on May 2, 2019 (gmt 0)

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I have a site that got hit by the March 12 Algo changes. It's entirely built on HTML and CSS, no CMS used.
When I reviewed it, I realized:

1. the site could use more content that G bot could use to understand the pages better.
2. I need to push the content higher above the fold.
3. The template needed to be responsive (mobile, tablet, web, etc.)

So I'm about to launch a new template. I basically have to fit the old content and the new content in a new HTML/CSS template. It doesn't look much different outside of pushing all content higher up the page. It uses a new CSS file reference and responsive code.

My question to you guys is it Okay to roll this out slowly? I can usually edit about 50 pages and the site is about 800 pages. I'd rather have Gbot eating up my new content additions this week rather than the 4 months it's going to take me to make all the changes.

Users really won't notice much difference, the new design will be better for them, because the content is higher on the page. But as users move between the new and old templates, they will need to download two differents CSS sheets.
6:22 pm on May 2, 2019 (gmt 0)

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While ideally I think it is best to roll it out at once, 4 months is a long time to wait. You most likely will receive more love from Google by being responsive and having the content higher than any negative effects.
8:10 pm on May 2, 2019 (gmt 0)

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Did much the same thing with a 1500 page site ... Changed things in chunks and did not see any adverse impact for the search engine, but did see a bit of joy with users lingering.

Since you are not changing the CONTENT (only the display/layout) you should be able to roll it out in bits and pieces that make sense to do.
2:43 am on May 3, 2019 (gmt 0)

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Thanks so much for backing my thoughts up @JesterMagic and @Tangor. It means a great deal to me.