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Google to Run Silent 6-Second Video Previews in SERPs

     
1:04 pm on Aug 19, 2017 (gmt 0)

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Google is to run silent, six second previews of videos in SERPs on the Google app for Android and Chrome on Android, rolling out from today. Google says the video results show up in the video carousel, just like text snippets for text results, users will see video previews.
[blog.google...]

https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/dg8lmKuo0wdqSQYLAWNKVUkS-d6-1YxJrNfWU5isbOckxonjO4NvD5S0E4V4ZhcuLlZNuw%253Ds40.gif
9:01 pm on Aug 19, 2017 (gmt 0)

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One more way to keep the user on Google's pages & stop the user from actually visiting our pages.

By default, previews only play when you’re on a wi-fi connection.
Well that's expected.

Now the question is... can we create these site video snippets?
11:51 pm on Aug 19, 2017 (gmt 0)

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It ### well better be silent, or any search engine that tried it would find its own standing plummeting through the floor.
6:26 pm on Aug 20, 2017 (gmt 0)

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One more way to keep the user on Google's pages & stop the user from actually visiting our pages.

Right, because why watch a video when you can be satisfied with a tiny, silent six-second snippet?
7:09 pm on Aug 20, 2017 (gmt 0)

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Not my point EditorialGuy.

Now the potential site visitor does't need to click through to our sites to check out our videos, and potentially browse other pages, buy products, etc.

He can now stay on Google's SERP and preview through all the videos in the carosel til he finds the one he's interested in... or not and just stay on Google.
8:35 pm on Aug 20, 2017 (gmt 0)

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He's going to youtube. Even for requests not really made for video. And who owns Youtube?
9:14 pm on Aug 20, 2017 (gmt 0)

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e can now stay on Google's SERP and preview through all the videos in the carosel til he finds the one he's interested in... or not and just stay on Google.

Why shouldn't a search engine make it easy for searchers to identify what's worth looking at (from the searcher's point of view)? A search engine's constituents are its users.

As a publisher, I'm not eager to attract disappointed hit-and-run visitors (I much prefer visitors who are interested in what I have to offer), so from my POV, more useful search results are a win-win.
9:19 pm on Aug 20, 2017 (gmt 0)

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It wont work. They are just flying another kite.
9:27 pm on Aug 20, 2017 (gmt 0)

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As a publisher, I'm not eager to attract disappointed hit-and-run visitors
Then make better quality, more engaging content so your visitors won't be disappointed :)
10:48 pm on Aug 20, 2017 (gmt 0)

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Then make better quality, more engaging content so your visitors won't be disappointed
It's hard to avoid disappointing your users when the search engine knowingly and intentionally retitles your page to make it look as if you've got an exact match for the searcher's query, when your own title would have made it clear that it's nothing of the sort. At least a video clip is a consecutive six-second segment of your own video. There's no fudging that.

:: now back to wondering what in ###'s name aired on British TV yesterday morning that would lead to an over-the-top blizzard of google.co.uk requests for a specific obscure page which may or may not contain the answer to the searchers' question ::
11:11 pm on Aug 20, 2017 (gmt 0)

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At least a video clip is a consecutive six-second segment of your own video.
Oh great, they get to watch me tune.
9:06 am on Aug 21, 2017 (gmt 0)

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Hasn't Bing been doing this for years, but with the sound option? You have to mouse over for the video to play.
2:42 pm on Aug 21, 2017 (gmt 0)

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:: now back to wondering what in ###'s name aired on British TV yesterday morning that would lead to an over-the-top blizzard of google.co.uk requests for a specific obscure page which may or may not contain the answer to the searchers' question ::


A long shot, but is your page something to do with bats?
4:10 pm on Aug 21, 2017 (gmt 0)

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is your page something to do with bats
Heh, no, that would be fun.

Oh great, they get to watch me tune.
It's silent, remember, so the viewer can't tell what you're playing.* This is conjecturing that your videos don't begin with you tuning the piano, which would certainly be interesting and informative, though perhaps not very thrilling visually.


* Years ago I tried to watch the Mingus Epitaph when it was performed on TV. After half an hour they were still tuning their instruments, and I gave up.
6:16 pm on Aug 21, 2017 (gmt 0)

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...the viewer can't tell what you're playing
That's likely the case anyway.
7:40 pm on Aug 21, 2017 (gmt 0)

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Then make better quality, more engaging content so your visitors won't be disappointed :)

You're missing the point entirely. Or maybe pretending to miss the point. :-}

No matter how engaging a video (since that's what we're talking about here) might be, if it isn't the kind of video that the searcher is looking for, he or she is likely to bail on it. And rightly so. Having a video snippet in the carousel should increase the chances that searchers who do click through will stick around to watch the whole thing.

To put it another way, the searchers who have seen a snippet should be more likely to "convert," if by "convert" you mean taking the step from searching to viewing.
7:43 pm on Aug 21, 2017 (gmt 0)

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You're missing the point entirely. Or maybe pretending to miss the point. :-}
And you missed the humor... or are pretending to :)

I got your point. I just have a different opinion about it. All is good.