Google Adds Events to App and Mobile Web in the U.S. SERPs

[engine]

Google has added event search to its App and Mobile web search in the U.S. The search is for "events near me" and different time periods. such as "today", "tomorrow" etc.
[blog.google...]

If you're a developer and looking to get an event listed, there are developer guidelines which make it easy to get included in these SERPs and on Google Maps.
[developers.google.com...]

[NickMNS]

Very interesting and relevant to a project I am currently working on.

[MrSavage]

Kind of hard to charge a subscription fee to a website when Google is offering the service for free. I used one less piece of paper today. If everyone stopped using paper the logging industry would all but disappear. Google being the source and the place to go for the info is no different than one less piece of paper. One less website I had to visit today. Next week it will be two less websites I needed to visit. DIdn't somebody around here specialize in events? I see the conundrum here. Submit your details to Google, then you willingly circumvent the need for your website. Not exactly, but in a sense it's funny to think about. Just like if you could send all the solutions/answers from your site to Google, if they accepted submissions, then they could display that content for you. Once again, that would alleviate the need to maintain a website. Win win.

[keyplyr]

I'm a strong mobile phone user. In fact, I am only at my desktop several times a week and am on my mobile phone most of the time online.

Local events, weather, restaurants, driving conditions, etc leans heavily towards mobile. The mobile index continues to surpass desktop. More searches are done on mobile and have been for a while now.

Most innovations will likely be for mobile users. I love it.

[MrSavage]

As a webmaster what I love most is that there is a stack of anywhere from 3 to 5 ad boxes prior to the first organic results. It makes my webmastering efforts all the more worthwhile. As mobile search increases, my positions drops like a rock. I love the innovation of content before my ranking position. Takes the rank out of the rank, as it were. I would suspect if you asked netmeg her thoughts, she might have a counter to your word "innovation".