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Google Mobile Interstitial Ad penalty... anyone seeing drops yet?

     
4:47 pm on Jan 10, 2017 (gmt 0)

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January 10th was the date Google was going to start devaluing pages where interstitial ads block visitors from search.

Has anyone started to see decreased rankings on pages or decreased mobile search traffic yet?
12:40 pm on Jan 11, 2017 (gmt 0)

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Probably a little early to tell just now, but it's worth monitoring. Have you seen anything change?
3:17 am on Jan 12, 2017 (gmt 0)

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Not yet. SER and SEL are confirming it based on a John Mueller tweet.
The tweet: [twitter.com...]

I said earlier this week it was likely one of those slow-roller updates like they used to be back in the day. Looks like that may be the case.
9:32 am on Jan 12, 2017 (gmt 0)

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The date to start was known long ago, but the impact will take time to recognise. Those still running the interstitials will be the ones to suffer, and i'd like to know how they are doing. However, I wonder if we'll ever hear from them.
6:08 pm on Jan 18, 2017 (gmt 0)

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This seems to be a very low-impact update. Despite the majority of the site already being re-crawled since the date, one of my large sites with a giant interstitial ad didn't budge one bit.
6:12 pm on Jan 18, 2017 (gmt 0)

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I know one of our smaller properties took a big dip over the past week, but traffic is still good.

I've heard unconfirmed reports of people losing 80%+ traffic, removed their interstitials and traffic popped back up the next day.

I agree, engine. We'll likely not hear from them.
7:04 pm on Jan 18, 2017 (gmt 0)

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Has anyone started to see decreased rankings on pages or decreased mobile search traffic yet?

As Lake noted, the impact will be very low. Only those in spam filled niches will probably see any changes.
8:04 pm on Jan 18, 2017 (gmt 0)

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I disagree on the spam part from what I've been hearing since I first posted this last week. But I don't have hard data and the two that I have seen personally I'm not at liberty to discuss. But those two are certainly not spam sites. They're typically top-of-Google niche news sites.
1:38 am on Jan 19, 2017 (gmt 0)

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If sites with interstitial ads fall in the rankings, then some other sites could climb above them and gain traffic.
7:59 am on Jan 19, 2017 (gmt 0)

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There are several prominent news sites I've been watching with noticeable interstitials. One appears to have dropped the overlay... the other hasn't. It will be interesting to see if they get hit. IMO, they've deserved to get hit for a while now.