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Forum Moderators: Robert Charlton & goodroi
joined:Sept 25, 2016
posts: 11
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joined:Sept 16, 2016
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What causes the same amount of traffic, improved rankings, yet conversions are now terrible. Could someone please explain why the customer is not buying from our site even though we have moved up to #11 (2nd page under ads). We've had worse rankings, but better conversions in the past.
It is my very strong suspicion that the new Penguin leaves your rankings alone (position as reported by a ranking tracker), but drops you out when the specific query is likely to convert, if hit by Penguin. Google doesn't care about anything but their own profits, but negative SEO is bad for their profits because it's bad publicity.
That's interesting. There has to be some reason behind the Zombie phenomenon and this fits IMO.
Not to be Captain Obvious, but If you really look closely at the places where you are losing, you'll likely find that it is for higher volume, high bid keywords and phrases. It's not personal and it's not so much the algo, it's that there are some very savvy big brand webmaster teams targeting and expertly exploiting those money makers. It's no match for M&P's. However, the algo is currently allowing way too much crowding from these outlets.
Outside of the few domain whois data links pointing to my site (every established site has these I'm sure), nothing is abnormal. In my industry one would be extremely lucky to pickup one natural link a month, if that. And nobody in my industry is buying links or trying to game Google's system in any other way that I can tell.
joined:Sept 25, 2016
posts: 11
votes: 0
You have to be careful with your thinking. We put 100's of links to our money sites but they are all hidden from any trackers so "it appears" they have very few links to them. Most do this now.
Those positive results that we saw initially seem to be sliding back to near where we were pre-penguin 'launch' date.
joined:Sept 25, 2016
posts: 11
votes: 0