Full Member from GB
joined:Mar 26, 2013
So we have yet another project looming where a large ecommerce website in a very competitive niche is now having the whole site redesigned.
The site is ranking extremely well at the moment.
Structure and urls will need to eventually change. http->https also on the cards. Domain will remain the same.
I have to admit, it does not matter how many times we do this, it always makes me nervous.
The client is aware of the risks. I want to gauge opinions on the best way of doing this in your experience. i.e not theory, but people who have actually done this several times.
We have always approached this by making sure the changes from the old site structure to the new one is done in stages. So, for example in this case, we would naturally gravitate towards a staged move. i.e:
1. ensure all content and meta tags remain the same between the old url to the new.
2. Ensure the urls do not change in stage1 for the main pages such as homepage and category pages
3. 301 redirect all of the products from old structure to new
4. do all the normal new url structure housekeeping (sitemaps etc)
5. After google has crawled the majority of the pages and everything has stebelised, do the important pages and repeat procedure.
6. Only when everything is back to normal, tackle https:
OR do youprefer
1. create a 301 redirect map for all of the urls on the site
2. Change it all at once including https, content, urls etc
What do you guys do, how successful was it etc?