Google Tips on Moving Pages to AMP

[engine]

Clearly, Google is keen to get more AMP pages into its index as it's published tips to AMPlify your clients.

The document is helpful, and does give some good pointers, such as:-

A CMS may already have a suitable plugin.

Consider the type of page content, as it's not all suitable to make into an AMP page.

The whole site doesn't need to be AMP.

The AMP project is open source, and the format is still evolving.

Make sure you have valid AMP HTML, and ensure article markup with the correct structured data for top stories section.

Ranking will not change as a result of an AMP version.

AMP SERPs continue to roll out globally.

[webmasters.googleblog.com...]

[goodroi]

Google really wants super fast, indexable content for mobile users and so do I. Looks like its time for me to roll AMP out across my sites.

[FishingDad]

Our company don't need this and I think this must be aimed at the amateur developer. Ensuring our site is not only faster than all our competitors, viewed by Google as fast, but that it is as fast as it can be is something we have been working on over the last 8 years. And continue to do so, no user wants a slow site, popups, adds all over the place, frames blocking content till you have "loged in with facebook".

Straight to the point, no nonsense, no adds at all, clean precise and FAST. This surly is what the user wants and you don't need this AMP to do that.

On the subject of FAST.... once you have your code running like a thorough bread race horse its then SERVER SERVER SERVER. If you want it fast and reliable your going to have to pay, shared servers just don't cut the mustard. You want it fast, you need POWER.

PS

Google say;

" There is no ranking change on Search

Whether a page or site has valid and eligible AMP pages has no bearing on the site’s ranking on the Search results page. The difference is that web results that have AMP versions will be labeled with an icon."

[Swanny007]

My site is already fast and is a simple clean layout on mobile. But, the big problem for me is I don't use a CMS on my sites, they're all regular HTML coded pages except for phpBB software (hundreds if not thousands of pages). So I would essentially have to manually configure this whole thing or switch to Wordpress and use a plugin. Needless to say I'm not on board (yet anyway).

[FranticFish]

I think this must be aimed at the amateur developer

I don't know if it's that, just more the sort of site that fits into the limitations of AMP.

I haven't looked at the spec in detail since it was announced, but it looked to me to be aimed squarely at media sites monetised with ads only at that time. That appears to be changing - for example, it's nice to see that you can now use forms: [ampproject.org...]

[crobb305]

I have a website with a simple html structure, but it's not on Wordpress or anything -- it's just a website that I built in DreamWeaver. I want to convert it to AMP, but I don't know where to begin since I don't have the option of using a plugin to do it for me.

[ergophobe]

You don't need a plugin necessarily
[ampproject.org...]