Welcome to WebmasterWorld Guest from 54.234.45.10

Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

Google to downrank pages with intrusive interstitials

     
9:49 pm on Aug 23, 2016 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:11986
votes: 311


In a Webmaster Center Blog post that covered several aspects of mobile accessibility, Google announced some news that IMO is long overdue... that it is going to target pages with intrusive interstitials that block content....

Helping users easily access content on mobile
Google Webmaster Central Blog
Tues, August 23, 2016
[webmasters.googleblog.com...]

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly....

Intersititial techniques they are targeting include popups covering main content during the navigation process, standalone interstitials preceding the main content, and blending a standalone interstitial with the above-the-fold portion of the page.
10:00 pm on Aug 23, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 25, 2005
posts:3559
votes: 27


about friggin time way overdue
11:53 pm on Aug 23, 2016 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:June 26, 2004
posts:379
votes: 33


I agree...finally.
12:40 am on Aug 24, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Aug 4, 2008
posts:3316
votes: 250


For mobile only? Isn't it just as obnoxious on larger screens?
2:06 am on Aug 24, 2016 (gmt 0)

Moderator

WebmasterWorld Administrator ergophobe is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 25, 2002
posts:8558
votes: 240


@aristotle - my reaction as well. I expect that eventually after they see how it works on mobile we'll see it for desktop

The two differences that come to mind are
- often on mobile I find it much harder to close popups, popovers, interstitials,etc
- mobile connections are commonly slower, so it's more intrusive because you wait so long for it to load

So you can argue that it impacts the mobile experience more strongly than the wired experience.
3:23 am on Aug 24, 2016 (gmt 0)

Senior Member

joined:July 29, 2007
posts:1780
votes: 100


Huh? I find this confusing(tongue in cheek)

Adsense has been hounding me with suggestions that I enable these types of ads for months despite the fact that the ads themselves are against their own adsense terms(technically they expand over other ads).

What's good for Google isn't always good for adsense, I wish these two would get together more often. Now if only I could block the popups that push an ebook or mailing list on me.
9:33 am on Aug 24, 2016 (gmt 0)

Full Member

10+ Year Member

joined:May 3, 2003
posts:275
votes: 22


So is this yet another example of Google's right hand (Search) not knowing what the left hand (AdSense) is doing?

Adsense has been pushing "Page level ads" - anchor/overlay ads and full-screen "vignette ads" for months. Are these going to compromise rankings? Or not?

I don't think it's unreasonable for publishers to expect some guidance on how announcements like this affect Google's own advertising products.

But it appears that's too much to expect...
9:53 am on Aug 24, 2016 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10422
votes: 599


@7_Driver it seems that way doesn't it.

Similiar to Google's push for faster loading mobile pages, even hijacking pages and replacing them with weblight, when their own Adsense or Google+ api is most often the main offender.

However, this is a significant announcement and should impact the wild west attitude of some ad publishers.

[edited by: keyplyr at 10:04 am (utc) on Aug 24, 2016]

10:03 am on Aug 24, 2016 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:July 3, 2015
posts: 189
votes: 31


I think the difference is that Adsense's FULL SCREEN ads come up "between page loads" on the site, where the new Google rule appears to be targeting Full Screen ads that hit you as soon as you hit the website from a search result.
10:20 am on Aug 24, 2016 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10422
votes: 599


I wonder if this will include the pop-up ad-blocker blocker announcements or those cookie notifications that often block content?
12:30 pm on Aug 24, 2016 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:24950
votes: 645


ergophobe is correct, the mobile experience is significantly diminished by these over aggressive pop-ups. Quite a few times i've discovered that my screen appears to be locked is because there's an apparently invisible interstitial: The pop-up isn't' displaying correctly as intended, or there's no [X] to close as i cannot scroll to it. It's bad design and implementation, imho.
3:37 pm on Aug 24, 2016 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Sept 28, 2015
posts: 273
votes: 171


I disagree that interstitials are worse on mobile than desktop/tablet. The points previously raised are separate; if the issue is that some mobile interstitials can't be easily closed, then Google could just penalise sites that do that, and if the issue is download speed, then Google could just penalise sites with heavy interstitials. But if Google is going to penalise *any* mobile interstitial above a certain size, then it absolutely should be penalising any desktop interstitial too. Irrespective of device, they breach webmaster guidelines because they show Google something different to users, they're a horrible UX and they are an example of webmasters being intentionally deceptive.
4:29 pm on Aug 24, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:3079
votes: 588


But if Google is going to penalise *any* mobile interstitial above a certain size, then it absolutely should be penalising any desktop interstitial too.

I agree completely. Still, it's worth noting that Google isn't talking about "penalizing," it's talking about a ranking signal.

The question I have is how strong that new ranking signal will be. Stronger than the signals for https and page speed? One can only hope so.
8:19 pm on Aug 24, 2016 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:July 15, 2015
posts:111
votes: 40


Or maybe google is just doing what it always does and is just saying this knowing full well all the webmasters will jump..........

Make no difference to me as I dont have ads on my site... but doubt I will benifit from this because google aint gonna be putting anything in its algo.
8:30 pm on Aug 24, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 25, 2005
posts:3559
votes: 27


Here is why I think it has come to this. Google tracks anything and everything even your last poop. If I get one of the ads on any device done with that. I feel Google has seen more and more of this behavior and has FINALLY determined people are sick of it.
9:40 pm on Aug 24, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:3079
votes: 588


Make no difference to me as I dont have ads on my site

Unless I'm mistaken, this is about interstitials, which may or may not be ads. I personally would love to see Google downrank sites that display "Sign up for our newsletter" popovers that need to be closed before readers or shoppers can see the page content.
2:40 am on Aug 25, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2004
posts:1918
votes: 57


--Sign up for our...--

You mean like Pinterest?
1:34 pm on Aug 25, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Feb 3, 2014
posts:1093
votes: 252


How about cracking down on sites that display over 3 intrusive ad blocks per page and use auto start youtube videos. That would include almost all of the page 1 listings in my vertical.
2:23 pm on Aug 25, 2016 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:July 15, 2015
posts:111
votes: 40


If this is not just about ads then this is something publishers should not stand for.
Authors should be allowed to put whatever they like on their book cover so to speak.. freedom of speech an all or does that only apply to google when in court and how their computer generated rankings is their freedom of speech?
5:54 pm on Aug 25, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 18, 2005
posts:1798
votes: 61


You mean like Pinterest?


Facebook also has an irritating popover ff you're not logged in to your account, pushing you to log in or register. It finally made me snap and get a Firefox add-on (Behindtheoverlay) that removes these popovers at the click of a button.
5:57 pm on Aug 25, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 18, 2005
posts:1798
votes: 61


jambam, authors are free to do what they want, as long it's legal. Google is also free to do what they want.
10:33 pm on Aug 29, 2016 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:11986
votes: 311


A post from Gary Illyes on Twitter [twitter.com...] that the upcoming intrusive interstitial ad algo will act at the page level, and not at the site level....
Gary Illyes
@methode

@digitalwhat - the algorithm affects individual pages, not whole sites @googlewmc
Thanks to Barry Barry at SER [seroundtable.com...] etc for the alert.

PS: Personal note... I'm glad to see that some publications that I read regularly are already dropping these annoying overlays. Many of them, btw, were SEO publications... and you'd think that they would have known better in the first place.
10:48 pm on Aug 29, 2016 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:10422
votes: 599


One of Bing's mobile info pages loaded a Microsoft Cloud Hosting overlay just last night.
11:05 pm on Aug 29, 2016 (gmt 0)

Full Member

joined:Dec 11, 2013
posts:229
votes: 38


Google should also derank pages that have big logos (let's say over 60px height and over 110px width) - they don't bring anything useful and require users to scroll pages and higher loading time, it annoys users on mobile especially.
12:37 am on Aug 30, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Aug 4, 2008
posts:3316
votes: 250


60px height and over 110px width

Hmm -- that seems pretty small to me. Anyway, this shouldn't be a problem if you use a good design. I code my logos to automatically shrink down to fit on smaller screens. It's true that a fixed size can work okay in some cases. But usually you need to keep suitable proportions or it won't look right on big screens
4:02 pm on Sept 7, 2016 (gmt 0)

New User

10+ Year Member

joined:May 11, 2007
posts:32
votes: 1


so... pages like this then: [plus.google.com...]

good, this cant come soon enough
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members