joined:Jan 4, 2001
Regarding the SEO impact of internal links. Having been influenced by the events/recommendations/rumors/myths that have surfaced over the past 20 years, my approach to internal links is that if it makes sense for the viewer to find a link to another page of the same site, then go ahead and make the link, even if there is also a link in the navigation menus. An example: if a viewer is on a page about local attractions <snip>, then provide a link to the page that offers hotel bookings <snip>. Sure its blatantly commercial in the intent, but there is a logic to why the link exists. That is pretty basic stuff….
But do internal links contribute that much to the SEO? They can be artificially created, they are a vote for yourself, they are not freely given, anchor text can be easily manipulated etc etc…. yet it’s easy to argue that they play an important part in the overall user experience. Whether that counts for much is a moot point.
I have never been sure about how far you can go with internal links before you overcook the mixture. Any suggestions/experiences to share?
[edited by: Andy_Langton at 9:45 am (utc) on Aug 14, 2016]
[edit reason] Exemplified keywords [/edit]