Some of my content lends itself to being recorded on video and posted to YouTube, where people are searching for the keywords and -phrases I target with that content. I've been thinking about trying to reach that audience by uploading those videos, but what's holding me back now is a fear of being outranked by YouTube. YouTube is already ranking for many keywords I target, sometimes very competitively, perhaps too competitively because it's usually not the video people are looking for but the thing itself. If I upload the videos with titles including the keywords targeted by my pages, it's possible those videos will start to rank and possibly dilute my direct traffic from search results. On the other hand, YouTube has a large audience and it's possible I will reach new people with the videos, which will include a link to the relevant page in the description. I don't expect much in the way of monetization with video ads, if I enable them at all.
Does anyone have experience with this? Any advice?