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Google India Ranking Factors?

     
6:22 am on May 29, 2016 (gmt 0)

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We've had some difficulties with ranking in India the past few years, for .in sites. Does anyone have some tips for ranking in India? We have the basics covered but the serps seem to really focus on the UK/combination and have some sort of "sandbox". Thanks in advance.
7:00 am on May 30, 2016 (gmt 0)

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I have the basics (.in) extension, server in India and the entire site uses Indian specific currency, and markup that shows its clearly just for Indian serps. It's https etc. It just doesn't seem google has much interest in the indian serps being country specific.
8:29 am on May 30, 2016 (gmt 0)

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You've got the basics covered and that will give you a bit of an edge in the Indian search results, but it's not a free pass to high rankings, you'll still need to compete with the other English-language sites (like from the UK) in other ways like a good user experience, trust and backlinks. I think it's important to have country-specific backlinks, too; a signal that people in India specifically value your content.
2:19 pm on May 30, 2016 (gmt 0)

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It might also help if your site's content includes some place names -- regions of the country, major cities, etc
8:26 am on June 1, 2016 (gmt 0)

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Sadly we have that, full state and federal laws for the majority of the states in india. A few years back google favored india specifically, but changed them to favor UK serps in India for our niche I believe for the most part.