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Another reason why google reduced the weighting of relevance was because it was an obstacle to their goal of boosting the rankings of big brands and big organizations. This is why you often see less relevant pages from big brands ranking higher than more relevant and more informative pages from smaller sites.
google reduced the weighting of relevance
The notion that I'm a power user because I typed in a query into a box and expected to see content on those words? LOL. Power user
I guess I'm curious about anyone who is covering content that is more cutting edge or niche.
Google have been going in this direction for yearsIn our niche this has been going on for years. A keyword1Keyword2keyworld3 query actually brings results for keyword1Keyword2keyworld3keyword4 , adding an extra keyword. I got this checked in a number of countries, using contacts, and they confirmed it.
If you run a properly constituted company, and let Google know all about it by opening an adwords account and spending some money, your site will be more likely to be favoured than the otherwise excellent site on a six months old domain name run by a guy hiding behind a privacy protection service.
I'm not convinced that Google has set out to boost the rankings of big brands per se. IMO it's a question of trust.
There is no connection whatsoever between Adwords and 'trust' or with rankings in general.